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copywriterandeditor.com website review
Visit site (opens in a new tab)Reviewed 7 November 202625 issues · 85 checks
This review found 25 issues worth fixing on copywriterandeditor.com, 5 of them high impact, across 85 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
Speed
Render-blocking requests
1.0 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.
Improve image delivery
450 ms · 103 KiB2 images could be 103 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
300 ms · 73 KiB11 files are served with short cache lifetimes, so returning visitors download them again (73 KiB).
5 third-party services on the page
5 third-party services load with your homepage (Google Tag Manager, WordPress and WordPress Site Stats and others), adding 367 KiB and 202 ms of main-thread time.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.
Reduce unused JavaScript
74 KiBAbout 74 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
45 KiBAbout 45 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
3 checks passed
Mobile performance score: 92
92/100Your mobile performance score is 92. That is in Google's “good” band (90 and up).
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 201 ms of it running JavaScript. That is comfortably low.
Server response: 61 ms
61 msYour server sent the HTML in 61 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 3.2 s
3.2 sYour largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rebecca Noori HR Tech Writer”.
Time to Interactive: 4.1 s
4.1 sThe page becomes fully interactive after 4.1 s. Good is under 3.8 s.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Speed Index: 2.3 s
2.3 sVisually, the page fills in at 2.3 s (Speed Index), inside the 3.4 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 63 ms
63 msScripts block the page for only 63 ms while loading. Good is under 200 ms.
Images and page weight
1 image far larger than shown
26 KiB1 image is downloaded at several times the size a phone draws it, for example RN-15.jpg at 1,200 px wide, shown at 326 px. Resized copies would save about 26 KiB.
1 image below the first screen load straight away
1 image further down the page (77 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.1 g of CO₂ per visit
0.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.14 g of CO₂e: 16.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 497 KiB in 23 requests
497 KiBYour homepage downloads 497 KiB in 23 requests on a phone: scripts 222 KiB (11), images 158 KiB (4) and HTML 57 KiB (1). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 4 images in the HTML carry an alt attribute.
33 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 35 WCAG 2.2 A/AA and best-practice rules on the phone render: 33 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
33 internal links, 4 external
The homepage links to 33 pages on copywriterandeditor.com and 4 external pages.
6 checks passed
Meta description: 137 characters
Your meta description is 137 characters: “Rebecca Noori is a freelance HR Tech writer for SaaS companies, specializing in long-form content covering the entire e…”.
Title: 62 characters
Your title is a healthy 62 characters: “Rebecca Noori - Freelance HR Tech Writer | Long-form HR writer”.
Canonical URL set
The canonical URL is https://copywriterandeditor.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at http://copywriterandeditor.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (847 words), so crawlers that don't run JavaScript still read it.
Other pages
13 pages without a meta description
/my-services, /seo-aeo-and-geo-content-for-hr-tech, /content-refreshing-for-hr-tech-and-saas-brands, /narrative-content-for-hr-tech-and-saas-companies, /editing-for-hr-tech-and-saas-brands and /executive-content-ghostwriting-for-hr-content-leaders and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/about and /contact have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/contact has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 14 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 5 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://www.linkedin.com/in/rebecca-noori/ (999).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (copywriterandeditor.com).
Valid certificate (65 days left)
The certificate from Let's Encrypt · YR1 verifies for copywriterandeditor.com and is valid for another 65 days.
http:// redirects to https
http://copywriterandeditor.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
copywriterandeditor.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
copywriterandeditor.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 5 years old
5 yearscopywriterandeditor.com was registered in Aug 2021 through Wix.com Ltd.. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
copywriterandeditor.com is registered until Aug 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 791 words of copy
The homepage carries about 791 words of visible text.
2 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Contact” and “Get in touch”.
Analytics in place
Analytics detected: Google Analytics.
Email authentication
No DMARC policy
copywriterandeditor.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 35/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.4
- Analytics
- Google Analytics
- Hosting
- Oso Grande IP Services, LLC
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on copywriterandeditor.com, including 7 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.