coscoproducts.com website review

9 images could be 331 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

About 120 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

About 107 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

3 third-party services load with your homepage (FontAwesome CDN, Shopify and GetResponse), adding 135 KiB and 110 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

8 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.9 s. Good is under 3.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

1 image is downloaded at several times the size a phone draws it, for example Cosco_TS_logo_blue_2000x.png at 2,000 px wide, shown at 175 px. Resized copies would save about 76 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 elements hidden from screen readers can still receive keyboard focus.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

13 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 28 characters: “Cosco Home & Office Products”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.coscoproducts.com/search?q={search_term_string}")”.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 62 pages on coscoproducts.com and 10 external pages.

https://www.coscoproducts.com/blogs/news and https://www.coscoproducts.com/pages/where-to-buy have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.coscoproducts.com/pages/where-to-buy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Osano must be loaded before initializing the Shopify API.”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 109 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.