Website review, no card needed

covers.com logo

covers.com website review

Visit site (opens in a new tab)Reviewed 11 October 202638 issues · 113 checks

This review found 38 issues worth fixing on covers.com, 12 of them high impact, across 113 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.6 sApr 18Oct 31.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.8 s
Apr 25, 20261.8 s
May 2, 20261.8 s
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.9 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
230 ms186 msApr 18Oct 3201 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026225 ms
Apr 25, 2026225 ms
May 2, 2026224 ms
May 9, 2026224 ms
May 16, 2026224 ms
May 23, 2026220 ms
May 30, 2026215 ms
Jun 6, 2026212 ms
Jun 13, 2026209 ms
Jun 20, 2026203 ms
Jun 27, 2026196 ms
Jul 4, 2026193 ms
Jul 11, 2026191 ms
Jul 18, 2026193 ms
Jul 25, 2026199 ms
Aug 1, 2026205 ms
Aug 8, 2026210 ms
Aug 15, 2026212 ms
Aug 22, 2026214 ms
Aug 29, 2026216 ms
Sep 5, 2026213 ms
Sep 12, 2026211 ms
Sep 19, 2026208 ms
Sep 26, 2026206 ms
Oct 3, 2026201 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of covers.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. covers.com at 0.5 s0.5 s
  2. covers.com at 0.9 s0.9 s
  3. covers.com at 1.4 s1.4 s
  4. covers.com at 1.8 s1.8 s
  5. covers.com at 2.3 s2.3 s
  6. covers.com at 2.7 s2.7 s
  7. covers.com at 3.2 s3.2 s
  8. covers.com at 3.7 s3.7 s

covers.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix50
  • Use efficient cache lifetimes

    3.1 s · 718 KiB

    42 files are served with short cache lifetimes, so returning visitors download them again (718 KiB).

  • Reduce unused JavaScript

    2.5 s · 763 KiB

    About 763 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • 5,641 HTML elements

    The page has 5,641 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Cookiebot, Google CDN and Facebook and others), adding 1.3 MB and 1.1 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    650 ms · 146 KiB

    3 images could be 146 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Render-blocking requests

    550 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Cookiebot adds 416 ms

    416 ms

    Cookiebot costs a phone 416 ms of main-thread work and 42 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 276 ms

    276 ms

    Google CDN costs a phone 276 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 96 KiB

    About 96 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    150 ms · 14 KiB

    14 KiB could be saved by minifying JavaScript.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 24 ms

    24 ms

    Your server sent the HTML in 24 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 10.6 s

    10.6 s

    The first text or image appears after 10.6 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 15.6 s

    15.6 s

    Your largest element takes 15.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “sponsorship banner background”.

  • Time to Interactive: 23.0 s

    23.0 s

    The page becomes fully interactive after 23.0 s. Good is under 3.8 s.

  • Speed Index: 10.6 s

    10.6 s

    Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 271 ms

    271 ms

    Scripts block taps and scrolling for 271 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 142 ms

    142 ms

    Real visitors wait 142 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 554 ms

    554 ms

    Real visitors wait 554 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 225 ms to 201 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.3 MB in 199 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 199 requests on a phone: scripts 1.8 MB (54), other files 571 KiB (43) and images 432 KiB (80). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    71 KiB

    1 image is downloaded at several times the size a phone draws it, for example bg-sm.png at 1,770 px wide, shown at 364 px. Resized copies would save about 71 KiB.

  • 1 image in older formats

    1 image (115 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

7 to fixGoogle 7588
  • 220 text elements with low contrast

    220 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 14 images without alt text

    14 images have no alt text, which hurts accessibility and image search.

  • Alternative text of images should not be repeated as text (11 elements)

    Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 61 links crawlers can't follow

    61 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 979 internal links, 56 external

    The homepage links to 979 pages on covers.com and 56 external pages.

8 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Online & Vegas sports betting odds & lines, betting news & picks for 2026. Covers the most trusted source of sports bet…”.

  • One H1 headline

    Your main headline reads: “Sports betting with Covers”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Covers.com - Sports Betting Odds, Lines, Picks & News 2026”.

  • Canonical URL set

    The canonical URL is https://www.covers.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.covers.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,831 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 5 pages without an H1

    /sports/nfl/matchups, /picks/nfl, /sports/ncaaf/matchups, /picks/ncaaf and /sports/nba/matchups have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /sport/ncaaf/weather took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5083
  • 30 small tap targets

    30 of 86 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Loading the script 'https://scripts.clarity.ms/0.8.75-beta/clarity.js' violates the following Content Security Policy d…”.

  • 3 low-resolution images

    3 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 1 broken external link

    1 link to other sites is dead, for example https://contests.covers.com/consensus/pickleaders/all?orderPickBy=Overall&orderBy=Units (500).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (covers.com).

  • Valid certificate (192 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for covers.com and is valid for another 192 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://covers.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    covers.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 31 years old

    31 years

    covers.com was registered in Sep 1995 through SafeNames Ltd.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only letsencrypt.org, sectigo.com, amazon.com and digicert.com to issue certificates for covers.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Sep 2028

    covers.com is registered until Sep 2028.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 3,195 words of copy

    The homepage carries about 3,195 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Join free”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “William Hill Sign up Offer”, “Betway Sign up Offer” and “Join free”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be covers.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:3462941.spf04.hubspotemail.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Microsoft Clarity and Quantcast (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
Analytics
Google Tag Manager

Company

Founded
1995
Headquarters
Post Falls

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 38 issues on covers.com, including 16 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25