cplstores.com website review

About 439 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.

11 images could be 165 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

4 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.

6 third-party services load with your homepage (Twitter, Shopify and Cloudflare CDN and others), adding 346 KiB and 160 ms of main-thread time.

1 long task block the main thread while loading, the longest for 98 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 8.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Welcome to Cost Plus Liquor Stores When you step into a Cos…”.

The page becomes fully interactive after 9.0 s. Good is under 3.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.0 MB in 125 requests on a phone: scripts 654 KiB (35), other files 617 KiB (64) and images 551 KiB (16). Under 2 MB keeps phones on slow connections fast.

1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

No meta description, so Google writes its own snippet from whatever text it finds.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 58 pages on cplstores.com and 3 external pages.

https://cplstores.com/collections/all, https://cplstores.com/collections and https://cplstores.com/collections/collections/products/rum-jumbie-liqueur-750ml have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://cplstores.com/collections/collections/products/rum-jumbie-liqueur-750ml, whose canonical is https://cplstores.com/products/rum-jumbie-liqueur-750ml. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://cplstores.com/collections and https://cplstores.com/collections/collections/products/rum-jumbie-liqueur-750ml took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 413 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.