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cracker-jack.nl website review

Visit site (opens in a new tab)Reviewed 11 November 202623 issues · 66 checks

This review found 23 issues worth fixing on cracker-jack.nl, 7 of them high impact, across 66 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

80B

Closest competitors among Shopify stores

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One score from every part of this review. How it works

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Full-page screenshot of cracker-jack.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. cracker-jack.nl at 0.4 s0.4 s
  2. cracker-jack.nl at 0.8 s0.8 s
  3. cracker-jack.nl at 1.1 s1.1 s
  4. cracker-jack.nl at 1.5 s1.5 s
  5. cracker-jack.nl at 1.9 s1.9 s
  6. cracker-jack.nl at 2.3 s2.3 s
  7. cracker-jack.nl at 2.6 s2.6 s
  8. cracker-jack.nl at 3.0 s3.0 s

Speed

5 to fix74

  • Reduce unused JavaScript

    1.1 s · 199 KiB

    About 199 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 74

    74/100

    Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    700 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Improve image delivery

    400 ms · 68 KiB

    3 images could be 68 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Shopify adds 166 ms

    166 ms

    Shopify costs a phone 166 ms of main-thread work and 475 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Shopify, productcustomizer.com and jQuery CDN and others), adding 580 KiB and 262 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 63 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    16 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed

  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 540 ms of it running JavaScript. That is comfortably low.

  • Server response: 34 ms

    34 ms

    Your server sent the HTML in 34 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix66

  • Largest Contentful Paint: 9.0 s

    9.0 s

    Your largest element takes 9.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 9.1 s

    9.1 s

    The page becomes fully interactive after 9.1 s. Good is under 3.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed

  • Speed Index: 2.9 s

    2.9 s

    Visually, the page fills in at 2.9 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.066

    0.066

    The layout barely moves while loading (CLS 0.066, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 13 ms

    13 ms

    Scripts block the page for only 13 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix97

  • An image on the first screen is lazy-loaded

    IMG_7715.heic is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.5 g of CO₂ per visit

    0.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed

  • Page weight: 1.9 MB in 260 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 260 requests on a phone: other files 801 KiB (111), scripts 611 KiB (96) and images 310 KiB (23). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9798

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed

  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090

  • Meta description is short (53 characters)

    Your meta description is only 53 characters: “Handgemaakte penningen, halsbanden en lijnen op maat.”. 70 to 160 characters is enough to sell the click.

  • One H1 headline

    Your <h1> is empty.

  • 50 internal links, 4 external

    The homepage links to 50 pages on cracker-jack.nl and 4 external pages.

6 checks passed

  • Title: 50 characters

    Your title is a healthy 50 characters: “Crackerjack penningen, hondenlijnen- en halsbanden”.

  • Canonical URL set

    The canonical URL is https://cracker-jack.nl/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://cracker-jack.nl/sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (402 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://cracker-jack.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix67

  • 1 page without a title

    https://cracker-jack.nl/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://cracker-jack.nl/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 4 pages without a meta description

    https://cracker-jack.nl/collections/fun-collectie, https://cracker-jack.nl/collections/halsbanden, https://cracker-jack.nl/pages/contact and https://cracker-jack.nl/customer_authentication/redirect have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    https://cracker-jack.nl/products/hondenpenning-charlie, https://cracker-jack.nl/products/hondenpenning-earth, https://cracker-jack.nl/products/hondenpenning-sienna, https://cracker-jack.nl/products/hondenpenning-dahlia and https://cracker-jack.nl/products/hondenpenning-orchid use the same meta description. A description written for each page earns more clicks.

  • 4 pages without an H1

    https://cracker-jack.nl/collections/honden-tags, https://cracker-jack.nl/collections/fun-collectie, https://cracker-jack.nl/collections/halsbanden and https://cracker-jack.nl/customer_authentication/redirect have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

3 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693

  • 6 small tap targets

    6 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 238 words

    The homepage has only about 238 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed

  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

1 to fix

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at cracker-jack.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Aco Product Options · King Product Options · Inbox · productcustomizer.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 23 issues on cracker-jack.nl, including 7 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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