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crafterslab.com website review
Visit site (opens in a new tab)Reviewed 10 November 202640 issues · 84 checks
This review found 40 issues worth fixing on crafterslab.com, 18 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
72C- #84,858 of 108,867 reviewed websitesbeats 19%
- #52,558 of 61,767 online storesbeats 12%
- #49,083 of 56,365 Shopify storesbeats 11%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.7 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
| Oct 31, 2026 | 2.5 s |
| Nov 7, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 112 ms |
| May 30, 2026 | 113 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 125 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 121 ms |
| Sep 19, 2026 | 121 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 133 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 129 ms |
| Nov 7, 2026 | 121 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.1 s
3.2 s
4.3 s
5.3 s
6.4 s
7.4 s
8.5 s
Speed
Improve image delivery
32.4 s · 6.8 MB11 images could be 6.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 32.4 s faster on a phone.
Use efficient cache lifetimes
3.3 s · 619 KiB23 files are served with short cache lifetimes, so returning visitors download them again (619 KiB).
Shopify adds 1.6 s
1.6 sShopify costs a phone 1.6 s of main-thread work and 17.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 15.5 s
A phone's processor spends 15.5 s on main-thread work while loading, 6.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.2 s14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Mobile performance score: 35
35/100Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6,598 HTML elements
The page has 6,598 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, loox.io and govx.com and others), adding 18.5 MB and 3.0 s of main-thread time.
Reduce unused JavaScript
920 ms · 495 KiBAbout 495 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 920 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 1.3 s. During a long task the page ignores taps.
Minify JavaScript
770 ms · 162 KiB162 KiB could be saved by minifying JavaScript.
loox.io adds 746 ms
746 msloox.io costs a phone 746 ms of main-thread work and 671 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
tidio.co adds 138 ms
138 mstidio.co costs a phone 138 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
20 ms · 12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.
Legacy JavaScript
17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 29 ms
29 msYour server sent the HTML in 29 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.3 s
4.3 sReal visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 80.8 s
80.8 sYour largest element takes 80.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Speed Index: 21.5 s
21.5 sVisually, the page fills in at 21.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 83.7 s
83.7 sThe page becomes fully interactive after 83.7 s. Good is under 3.8 s.
Total Blocking Time: 2.9 s
2.9 sScripts block taps and scrolling for 2.9 s in total while the page loads. Good is under 200 ms.
28 images without width and height
28 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 114 ms
114 msReal visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.018
0.018The layout barely moves while loading (CLS 0.018, good is under 0.1).
Images and page weight
Page weight: 22.6 MB in 524 requests
22.6 MBYour homepage downloads 22.6 MB in 524 requests on a phone: images 18.4 MB (242), scripts 1.7 MB (94) and other files 1.3 MB (129). Under 2 MB keeps phones on slow connections fast.
13 images far larger than shown
911 KiB13 images are downloaded at several times the size a phone draws them, for example Sa7age_b0383b64-dbda-4cfd-99bb-ffcc2691840b.png at 1,103 px wide, shown at 119 px. Resized copies would save about 911 KiB.
5 images below the first screen load straight away
5 images further down the page (262 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 6.4 g of CO₂ per visit
6.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.41 g of CO₂e: 769.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
198 links without text
198 visible links have no text or label, so screen readers cannot say where they go.
All page content should be contained by landmarks (8 elements)
All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
59 form fields without a label
59 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (273 characters)
Your meta description is 273 characters; Google truncates after about 160, so the end of your pitch is cut.
One H1 headline
Your <h1> is empty.
265 internal links, 1 external
The homepage links to 265 pages on crafterslab.com and 1 external page.
6 checks passed
Title: 65 characters
Your title is a healthy 65 characters: “Custom Leather Patch Hats & Apparel – No Minimums | Crafters Lab®”.
Canonical URL set
The canonical URL is https://crafterslab.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://crafterslab.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,030 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://crafterslab.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 pages without a meta description
https://crafterslab.com/collections/trucker-hats, https://crafterslab.com/collections/5-panel-hats, https://crafterslab.com/collections/7-panel-hats, https://crafterslab.com/collections/foam-trucker-hat, https://crafterslab.com/collections/sa7age-hats and https://crafterslab.com/collections/slate-hats and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://crafterslab.com/collections/5-panel-hats, whose canonical is https://crafterslab.com/collections/5-panel-hats-1. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
https://crafterslab.com/collections/trucker-hats, https://crafterslab.com/collections/rope-hats, https://crafterslab.com/collections/5-panel-hats, https://crafterslab.com/collections/7-panel-hats, https://crafterslab.com/collections/foam-trucker-hat and https://crafterslab.com/collections/sa7age-hats and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
14 pages with very little text
https://crafterslab.com/collections/rope-hats, https://crafterslab.com/collections/5-panel-hats, https://crafterslab.com/collections/7-panel-hats, https://crafterslab.com/collections/foam-trucker-hat, https://crafterslab.com/collections/sa7age-hats and https://crafterslab.com/collections/beanies and 8 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 broken images
2 images failed to load on a phone, for example https://crafterslab.com/.
167 small tap targets
167 of 322 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
Requests the notification permission on page load
Requests the notification permission on page load.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 959 words of copy
The homepage carries about 959 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “START YOUR CUSTOM ORDER” and “SUBSCRIBE”.
11 calls to action
The homepage has 11 calls to action, for example “Shop by Category”, “Quick Re-Order” and “Order Status”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 30 testimonial or review blocks, a star rating and “1,000+ Customers”.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at crafterslab.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 11 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Ymq Product Options · Xflow Back In Stock · Slider Revolution · Foxkit Upsell Bundles · Powerful Form Builder · Dealeasy · Omnisend · jsdelivr.net · loox.io · govx.com · elfsight.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- WordPress
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on crafterslab.com, including 21 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.