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creativeteaching.com website review

Visit site (opens in a new tab)Reviewed 10 November 202629 issues · 87 checks

This review found 29 issues worth fixing on creativeteaching.com, 6 of them high impact, across 87 checks. The most urgent: page weight: 5.4 MB in 483 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.3 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.5 s
Jun 20, 20261.5 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.6 s
Oct 17, 20261.7 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
182 ms104 msMay 23Nov 7168 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026147 ms
May 30, 2026139 ms
Jun 6, 2026138 ms
Jun 13, 2026133 ms
Jun 20, 2026128 ms
Jun 27, 2026130 ms
Jul 4, 2026121 ms
Jul 11, 2026117 ms
Jul 18, 2026114 ms
Jul 25, 2026113 ms
Aug 1, 2026120 ms
Aug 8, 2026121 ms
Aug 15, 2026120 ms
Aug 22, 2026120 ms
Aug 29, 2026120 ms
Sep 5, 2026127 ms
Sep 12, 2026129 ms
Sep 19, 2026148 ms
Sep 26, 2026161 ms
Oct 3, 2026154 ms
Oct 10, 2026155 ms
Oct 17, 2026163 ms
Oct 24, 2026173 ms
Oct 31, 2026161 ms
Nov 7, 2026168 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of creativeteaching.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. creativeteaching.com at 0.7 s0.7 s
  2. creativeteaching.com at 1.4 s1.4 s
  3. creativeteaching.com at 2.2 s2.2 s
  4. creativeteaching.com at 2.9 s2.9 s
  5. creativeteaching.com at 3.6 s3.6 s
  6. creativeteaching.com at 4.3 s4.3 s
  7. creativeteaching.com at 5.0 s5.0 s
  8. creativeteaching.com at 5.7 s5.7 s

Speed

9 to fix75
  • Improve image delivery

    500 ms · 519 KiB

    10 images could be 519 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Klaviyo and appstle.com and others), adding 1.2 MB and 702 ms of main-thread time.

  • Reduce unused CSS

    300 ms · 61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,880 HTML elements

    The page has 2,880 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 127 ms

    127 ms

    Klaviyo costs a phone 127 ms of main-thread work and 390 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 109 ms

    109 ms

    Shopify costs a phone 109 ms of main-thread work and 417 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    197 KiB

    About 197 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    153 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (153 KiB).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 84 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    31 KiB

    Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Time to Interactive: 17.6 s

    17.6 s

    The page becomes fully interactive after 17.6 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 147 ms to 168 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -8%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 180 ms

    180 ms

    Real visitors wait 180 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 531 ms

    531 ms

    Real visitors wait 531 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.029

    0.029

    The layout barely moves while loading (CLS 0.029, good is under 0.1).

  • Total Blocking Time: 63 ms

    63 ms

    Scripts block the page for only 63 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix62
  • Page weight: 5.4 MB in 483 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 483 requests on a phone: images 2.8 MB (107), scripts 1.3 MB (185) and other files 907 KiB (166). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Apple_Room-web.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 10 images below the first screen load straight away

    10 images further down the page (774 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.5 g of CO₂ per visit

    1.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 183.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8492
  • Invalid ARIA attributes

    4 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 38 links without text

    38 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 202 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 273 internal links, 6 external

    The homepage links to 273 pages on creativeteaching.com and 6 external pages.

7 checks passed
  • Meta description: 75 characters

    Your meta description is 75 characters: “Educational products for teachers and parents of children in Grades PreK-8.”.

  • One H1 headline

    Your main headline reads: “Creative Teaching Press”.

  • Title: 63 characters

    Your title is a healthy 63 characters: “Creative Teaching Press - Classroom Décor and Teacher Resources”.

  • Canonical URL set

    The canonical URL is https://www.creativeteaching.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.creativeteaching.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (997 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.creativeteaching.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 11 pages without a meta description

    https://www.creativeteaching.com/collections/learn-to-read-together, https://www.creativeteaching.com/collections/lesson-plan-record-books, https://www.creativeteaching.com/collections/readers, https://www.creativeteaching.com/collections/workbooks, https://www.creativeteaching.com/collections/worksheets and https://www.creativeteaching.com/collections/awards-rewards and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://www.creativeteaching.com/pages/ecatalog, https://www.creativeteaching.com/collections/learn-to-read-together, https://www.creativeteaching.com/collections/lesson-plan-record-books, https://www.creativeteaching.com/collections/readers, https://www.creativeteaching.com/collections/teacher-resource-books and https://www.creativeteaching.com/collections/workbooks and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    32 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 309 words of copy

    The homepage carries about 309 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now” and “Subscribe”.

  • 17 calls to action

    The homepage has 17 calls to action, for example “Shop our Catalog!”, “Shop By Category” and “Shop All Clearance”.

  • 13 short forms

    13 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at creativeteaching.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Klaviyo Email Marketing Sms · Gdpr Cookie Consent · Recurpaydevelopment · amazonaws.com · adroll.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
careers page

Company

Headquarters
Cypress

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on creativeteaching.com, including 12 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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