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creativityexplored.org website review

Visit site (opens in a new tab)Reviewed 24 October 202639 issues · 103 checks

This review found 39 issues worth fixing on creativityexplored.org, 10 of them high impact, across 103 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.2 sMay 2Oct 172.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.6 s
May 9, 20262.1 s
May 16, 20261.9 s
May 23, 20261.9 s
May 30, 20261.9 s
Jun 6, 20262.0 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20262.0 s
Jul 18, 20262.2 s
Jul 25, 20262.5 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20261.9 s
Aug 22, 20261.7 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
143 ms82 msMay 2Oct 17104 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026136 ms
May 9, 2026110 ms
Jun 13, 2026103 ms
Jun 20, 2026104 ms
Jun 27, 2026103 ms
Jul 4, 2026103 ms
Aug 22, 2026104 ms
Aug 29, 202693 ms
Sep 5, 202692 ms
Sep 12, 202689 ms
Sep 19, 202689 ms
Sep 26, 202696 ms
Oct 3, 202692 ms
Oct 10, 2026109 ms
Oct 17, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix50
  • Reduce unused JavaScript

    6.5 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.5 s faster on a phone.

  • Render-blocking requests

    2.9 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Use efficient cache lifetimes

    1.1 s · 239 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (239 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Squarespace, Google Tag Manager and fundraiseup.com and others), adding 2.8 MB and 1.2 s of main-thread time.

  • Reduce unused CSS

    910 ms · 216 KiB

    About 216 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 910 ms faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50 (desktop: 75). Pages that score under 90 lose visitors before the first paint.

  • Squarespace adds 526 ms

    526 ms

    Squarespace costs a phone 526 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    550 ms · 81 KiB

    Polyfills for old browsers add 81 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 550 ms faster on a phone.

  • Improve image delivery

    50 ms · 482 KiB

    5 images could be 482 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Google Tag Manager adds 428 ms

    428 ms

    Google Tag Manager costs a phone 428 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 151 ms. During a long task the page ignores taps.

  • Phones get a much slower page than desktops

    Desktop scores 75 but mobile only 50. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 51 ms

    51 ms

    Your server sent the HTML in 51 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 7.9 s

    7.9 s

    The first text or image appears after 7.9 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 23.1 s

    23.1 s

    Your largest element takes 23.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By using this website, you agree to our use of cookies. We …”.

  • Time to Interactive: 23.5 s

    23.5 s

    The page becomes fully interactive after 23.5 s. Good is under 3.8 s.

  • Speed Index: 11.1 s

    11.1 s

    Visually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 845 ms

    845 ms

    Real visitors wait 845 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 286 ms

    286 ms

    Scripts block taps and scrolling for 286 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 99 ms

    99 ms

    Real visitors wait 99 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.04

    0.04

    For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 136 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.8 MB in 135 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 135 requests on a phone: scripts 2.6 MB (77), images 786 KiB (14) and stylesheets 203 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    35 KiB

    1 image is downloaded at several times the size a phone draws it, for example CE+artist+Hung+Kei+Shiu,+a+man+of+Asian+descent,++drawing+in at 1,500 px wide, shown at 390 px. Resized copies would save about 35 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (24 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

3 to fixGoogle 9196
  • 25 text elements with low contrast

    25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is short (19 characters)

    Your title is only 19 characters: “Creativity Explored”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 H1 headlines

    There are 2 <h1> headlines (“\ Art changes lives” and “CE Residency@ Yerba Buena Center for the Arts”). One clear main headline is easier for people and search engines.

  • Structured data has 2 problems

    Structured data found (LocalBusiness, Organization and WebSite) but with 2 problems, for example “WebSite: image is not an absolute URL ("//images.squarespace-cdn.com/content/v1/5efcf0787e8ae42dfd7…”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 74 internal links, 7 external

    The homepage links to 74 pages on creativityexplored.org and 7 external pages.

5 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “Art changes lives. Support Artists with Disabilities by Buying Art or Partnering with Us. San Francisco Based Progressi…”.

  • Canonical URL set

    The canonical URL is https://www.creativityexplored.org/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.creativityexplored.org/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, url, logo and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (388 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 6 pages share 3 titles

    /camp-imaginate and /youth all use the title “Camp Imaginate ∖ Creativity Explored”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 10 pages without a meta description

    /camp-imaginate, /imaginate-yay, /imaginate-teen, /ways-to-partner, /become-a-community-partner and /partner-individuals and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /youth, whose canonical is /camp-imaginate. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 6 pages without an H1

    /camp-imaginate, /become-a-community-partner, /partner-individuals, /shop-homepage, /youth and /visit-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /partner-individuals and /shop-homepage have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'replace')”.

2 checks passed
  • Tap targets are thumb-sized

    12 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix92
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example http://www.facebook.com/creativityexplored.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (creativityexplored.org).

  • Valid certificate (85 days left)

    The certificate from Let's Encrypt · YR2 verifies for creativityexplored.org and is valid for another 85 days.

  • http:// redirects to https

    http://creativityexplored.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (36 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    creativityexplored.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    creativityexplored.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 27 years old

    27 years

    creativityexplored.org was registered in Apr 1999 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2027

    creativityexplored.org is registered until Apr 2027.

Content and conversion

3 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 277 words of copy

    The homepage carries about 277 words of visible text.

5 checks passed
  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop”, “LEARN MORE” and “Subscribe”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:_spf.salesforce.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2024.
  • It loads jQuery 2.2.0, older than 3.5 (which fixed known security holes).

Stack

CMS
Squarespace
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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