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creme321.com website review

Visit site (opens in a new tab)Reviewed 10 November 202641 issues · 87 checks

This review found 41 issues worth fixing on creme321.com, 13 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
851 ms722 msMay 23Nov 7793 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026836 ms
May 30, 2026809 ms
Jun 6, 2026800 ms
Jun 13, 2026808 ms
Jun 20, 2026821 ms
Jun 27, 2026819 ms
Jul 4, 2026828 ms
Jul 11, 2026807 ms
Jul 18, 2026773 ms
Jul 25, 2026782 ms
Aug 1, 2026764 ms
Aug 8, 2026769 ms
Aug 15, 2026773 ms
Aug 22, 2026777 ms
Aug 29, 2026789 ms
Sep 5, 2026778 ms
Sep 12, 2026785 ms
Sep 19, 2026766 ms
Sep 26, 2026756 ms
Oct 3, 2026784 ms
Oct 10, 2026737 ms
Oct 17, 2026770 ms
Oct 24, 2026783 ms
Oct 31, 2026781 ms
Nov 7, 2026793 ms
Real-visitor tap response (INP)75th percentile, phones
203 ms54 msMay 23Nov 779 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202671 ms
May 30, 202678 ms
Jun 6, 202678 ms
Jun 13, 202678 ms
Jun 20, 202679 ms
Jun 27, 202676 ms
Jul 4, 202673 ms
Jul 11, 202671 ms
Jul 18, 202676 ms
Jul 25, 202686 ms
Aug 1, 2026114 ms
Aug 8, 2026145 ms
Aug 15, 2026186 ms
Aug 22, 2026161 ms
Aug 29, 2026129 ms
Sep 5, 2026121 ms
Sep 12, 202691 ms
Sep 19, 202687 ms
Sep 26, 202683 ms
Oct 3, 202675 ms
Oct 10, 202671 ms
Oct 17, 202675 ms
Oct 24, 202678 ms
Oct 31, 202681 ms
Nov 7, 202679 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of creme321.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. creme321.com at 0.6 s0.6 s
  2. creme321.com at 1.2 s1.2 s
  3. creme321.com at 1.8 s1.8 s
  4. creme321.com at 2.4 s2.4 s
  5. creme321.com at 3.0 s3.0 s
  6. creme321.com at 3.7 s3.7 s
  7. creme321.com at 4.3 s4.3 s
  8. creme321.com at 4.9 s4.9 s

Speed

8 to fix63
  • Improve image delivery

    2.4 s · 459 KiB

    3 images could be 459 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.4 s faster on a phone.

  • Reduce unused JavaScript

    1.4 s · 252 KiB

    About 252 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Render-blocking requests

    1.1 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, Google CDN and Facebook and others), adding 578 KiB and 515 ms of main-thread time.

  • rebuyengine.com adds 233 ms

    233 ms

    rebuyengine.com costs a phone 233 ms of main-thread work and 330 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 994 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,890 HTML elements

    The page has 1,890 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 232 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    200 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Reduce unused CSS

    130 ms · 18 KiB

    About 18 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 130 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    8 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 17.7 s

    17.7 s

    Your largest element takes 17.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Creme321”.

  • Time to Interactive: 18.3 s

    18.3 s

    The page becomes fully interactive after 18.3 s. Good is under 3.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 71 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 87 ms

    87 ms

    Real visitors wait 87 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 170 ms

    170 ms

    Scripts block the page for only 170 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.055

    0.055

    The layout barely moves while loading (CLS 0.055, good is under 0.1).

Images and page weight

3 to fix50
  • Page weight: 4.5 MB in 243 requests

    4.5 MB

    Your homepage downloads 4.5 MB in 243 requests on a phone: images 2.9 MB (70), other files 777 KiB (101) and scripts 674 KiB (55). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (705 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images far larger than shown

    328 KiB

    2 images are downloaded at several times the size a phone draws them, for example slide1.jpg at 1,920 px wide, shown at 390 px. Resized copies would save about 328 KiB.

  • About 1.3 g of CO₂ per visit

    1.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 153.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fixGoogle 7283
  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 51 images without alt text

    51 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (49 elements)

    All page content should be contained by landmarks: 49 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 44 form fields without a label

    44 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 24 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 32 WCAG 2.2 A/AA and best-practice rules on the phone render: 24 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8577
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (8 characters)

    Your title is only 8 characters: “Creme321”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 42 links crawlers can't follow

    42 links have no real href, so search engines can't follow them.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Open Graph partly set

    Open Graph is missing og:title and og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 168 internal links, 61 external

    The homepage links to 168 pages on creme321.com and 61 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “This is a mailing list popup”.

  • Canonical URL set

    The canonical URL is https://creme321.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://creme321.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (797 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to /collections/casablanca, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 14 pages without a meta description

    /collections/all, /collections/asics, /collections/a-bathing-ape, /collections/adidas-consortium, /collections/adidas-originals and /collections/air-jordan and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/human-made/HUMAN-MADE, whose canonical is /collections/human-made/human-made. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

4 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9278
  • 1 broken image

    1 image failed to load on a phone, for example https://cdn.shopify.com/s/files/1/0225/2231/products/apollo-cassini_medium.png?v=1384463716.

  • 9 small tap targets

    9 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix57
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 8-field form

    Your longest form asks for 8 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 189 words

    The homepage has only about 189 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “SHOP”, “CONTACT” and “JOIN”.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at creme321.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

Apps your storefront loads

rebuyengine.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Vue.js
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 41 issues on creme321.com, including 13 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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