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crl.life website review
Visit site (opens in a new tab)Reviewed 11 November 202642 issues · 82 checks
This review found 42 issues worth fixing on crl.life, 13 of them high impact, across 82 checks. The most urgent: reduce unused CSS. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #71,918 of 108,839 reviewed websitesbeats 30%
- #45,807 of 61,763 online storesbeats 22%
- #43,329 of 56,363 Shopify storesbeats 19%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused CSS
1.9 s · 266 KiBAbout 266 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Reduce unused JavaScript
1.5 s · 259 KiBAbout 259 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.
4,774 HTML elements
The page has 4,774 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
850 ms · 3.4 MB54 images could be 3.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
8 third-party services on the page
8 third-party services load with your homepage (vitals.app, Shopify and appstle.com and others), adding 3.0 MB and 307 ms of main-thread time.
Legacy JavaScript
450 ms · 22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.
Minify CSS
300 ms · 28 KiB28 KiB could be saved by minifying CSS.
Shopify adds 48 ms
48 msShopify costs a phone 48 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 574 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
vitals.app adds 154 ms
154 msvitals.app costs a phone 154 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Fonts adds 17 ms
17 msGoogle Fonts costs a phone 17 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify JavaScript
150 ms · 3 KiB3 KiB could be saved by minifying JavaScript.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
50 ms · 40 KiB5 files are served with short cache lifetimes, so returning visitors download them again (40 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 34.3 s
34.3 sYour largest element takes 34.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “CRL_Black_Friday_-_up_to_30_off”.
Time to Interactive: 36.7 s
36.7 sThe page becomes fully interactive after 36.7 s. Good is under 3.8 s.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Total Blocking Time: 114 ms
114 msScripts block the page for only 114 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 11.6 MB in 499 requests
11.6 MBYour homepage downloads 11.6 MB in 499 requests on a phone: images 9.5 MB (315), scripts 749 KiB (77) and other files 719 KiB (76). Under 2 MB keeps phones on slow connections fast.
33 images far larger than shown
2.0 MB33 images are downloaded at several times the size a phone draws them, for example all-over-print-basic-pillow-18x18-front-674100f8bc08e.jpg at 637 px wide, shown at 163 px. Resized copies would save about 2.0 MB.
1 image over 500 KB
all-over-print-basic-pillow-18x18-front-674100f8bc08e.jpg weighs 675 KiB. On a phone connection a single image that size takes seconds.
38 images below the first screen load straight away
38 images further down the page (5.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.3 g of CO₂ per visit
3.30 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.30 g of CO₂e: 395.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements must only use permitted ARIA attributes (3 elements)
Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
42 form fields without a label
42 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 195 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is short (36 characters)
Your meta description is only 36 characters: “Curling Gear For Curlers, By CRLers.”. 70 to 160 characters is enough to sell the click.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
3 links crawlers can't follow
3 links have no real href, so search engines can't follow them.
120 internal links, 0 external
The homepage links to 120 pages on crl.life and 0 external pages.
7 checks passed
One H1 headline
Your main headline reads: “CRL Curling Gear”.
Title: 37 characters
Your title is a healthy 37 characters: “CRL - Curling Gear – CRL Curling Gear”.
Canonical URL set
The canonical URL is https://crl.life/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://crl.life/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,533 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://crl.life/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://crl.life/collections/sweatshirts/women's has no meta description, so Google writes the search snippet from whatever text it finds.
10 pages share a meta description
https://crl.life/collections/tshirts/men's and https://crl.life/collections/tshirts/women's use the same meta description. A description written for each page earns more clicks.
11 links to non-canonical URLs
Your homepage links to 11 pages by a URL that isn't their canonical one, for example https://crl.life/collections/tshirts/men's, whose canonical is https://crl.life/collections/tshirts/men%27s. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 checks passed
Tap targets are thumb-sized
18 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 520 words of copy
The homepage carries about 520 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
2 checks passed
28 calls to action
The homepage has 28 calls to action, for example “Contact” and “Quick Shop”.
30 short forms
30 short forms (1 field at most) are right on the homepage.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at crl.life, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Vitals · Ecomposer Builder
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on crl.life, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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