Website review, no card needed

crl.life logo

crl.life website review

Visit site (opens in a new tab)Reviewed 11 November 202642 issues · 82 checks

This review found 42 issues worth fixing on crl.life, 13 of them high impact, across 82 checks. The most urgent: reduce unused CSS. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of crl.life (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. crl.life at 0.4 s0.4 s
  2. crl.life at 0.8 s0.8 s
  3. crl.life at 1.1 s1.1 s
  4. crl.life at 1.5 s1.5 s
  5. crl.life at 1.9 s1.9 s
  6. crl.life at 2.3 s2.3 s
  7. crl.life at 2.6 s2.6 s
  8. crl.life at 3.0 s3.0 s

Speed

13 to fix65
  • Reduce unused CSS

    1.9 s · 266 KiB

    About 266 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Reduce unused JavaScript

    1.5 s · 259 KiB

    About 259 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • 4,774 HTML elements

    The page has 4,774 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    850 ms · 3.4 MB

    54 images could be 3.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (vitals.app, Shopify and appstle.com and others), adding 3.0 MB and 307 ms of main-thread time.

  • Legacy JavaScript

    450 ms · 22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Minify CSS

    300 ms · 28 KiB

    28 KiB could be saved by minifying CSS.

  • Shopify adds 48 ms

    48 ms

    Shopify costs a phone 48 ms of main-thread work and 2.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 574 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • vitals.app adds 154 ms

    154 ms

    vitals.app costs a phone 154 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Fonts adds 17 ms

    17 ms

    Google Fonts costs a phone 17 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    50 ms · 40 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (40 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix66
  • Largest Contentful Paint: 34.3 s

    34.3 s

    Your largest element takes 34.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “CRL_Black_Friday_-_up_to_30_off”.

  • Time to Interactive: 36.7 s

    36.7 s

    The page becomes fully interactive after 36.7 s. Good is under 3.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 114 ms

    114 ms

    Scripts block the page for only 114 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix28
  • Page weight: 11.6 MB in 499 requests

    11.6 MB

    Your homepage downloads 11.6 MB in 499 requests on a phone: images 9.5 MB (315), scripts 749 KiB (77) and other files 719 KiB (76). Under 2 MB keeps phones on slow connections fast.

  • 33 images far larger than shown

    2.0 MB

    33 images are downloaded at several times the size a phone draws them, for example all-over-print-basic-pillow-18x18-front-674100f8bc08e.jpg at 637 px wide, shown at 163 px. Resized copies would save about 2.0 MB.

  • 1 image over 500 KB

    all-over-print-basic-pillow-18x18-front-674100f8bc08e.jpg weighs 675 KiB. On a phone connection a single image that size takes seconds.

  • 38 images below the first screen load straight away

    38 images further down the page (5.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.3 g of CO₂ per visit

    3.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.30 g of CO₂e: 395.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

7 to fixGoogle 10091
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (3 elements)

    Elements must only use permitted ARIA attributes: 3 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 42 form fields without a label

    42 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 195 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9191
  • Meta description is short (36 characters)

    Your meta description is only 36 characters: “Curling Gear For Curlers, By CRLers.”. 70 to 160 characters is enough to sell the click.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 120 internal links, 0 external

    The homepage links to 120 pages on crl.life and 0 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “CRL Curling Gear”.

  • Title: 37 characters

    Your title is a healthy 37 characters: “CRL - Curling Gear – CRL Curling Gear”.

  • Canonical URL set

    The canonical URL is https://crl.life/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://crl.life/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,533 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://crl.life/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 1 page without a meta description

    https://crl.life/collections/sweatshirts/women's has no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages share a meta description

    https://crl.life/collections/tshirts/men's and https://crl.life/collections/tshirts/women's use the same meta description. A description written for each page earns more clicks.

  • 11 links to non-canonical URLs

    Your homepage links to 11 pages by a URL that isn't their canonical one, for example https://crl.life/collections/tshirts/men's, whose canonical is https://crl.life/collections/tshirts/men%27s. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 checks passed
  • Tap targets are thumb-sized

    18 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 520 words of copy

    The homepage carries about 520 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • 28 calls to action

    The homepage has 28 calls to action, for example “Contact” and “Quick Shop”.

  • 30 short forms

    30 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at crl.life, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Vitals · Ecomposer Builder

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 42 issues on crl.life, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25