crocs.co.il website review

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, cloudfront.net and omegacommerce.com and others), adding 1.3 MB and 534 ms of main-thread time.

About 430 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

12 files are served with short cache lifetimes, so returning visitors download them again (285 KiB).

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Google Tag Manager costs a phone 218 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.1 s on main-thread work while loading, 854 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,590 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 26 ms of main-thread work and 575 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 55 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

7 images could be 189 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

About 13 KiB of CSS is downloaded but never applied on this page.

6 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The layout shifts by 0.457 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 80 ms to 81 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.7 MB in 390 requests on a phone: other files 1.4 MB (246), images 1.1 MB (45) and scripts 961 KiB (58). Under 2 MB keeps phones on slow connections fast.

banner_mobile_1074X1000_crocs_november.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

23 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

13 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 7 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your meta description is 187 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization, SoftwareApplication and WebSite) but with 1 problem, for example “SoftwareApplication: no offers (price) block”.

Your <h1> is empty.

The homepage links to 133 pages on crocs.co.il and 7 external pages.

https://crocs.co.il/collections/all, https://crocs.co.il/policies/shipping-policy, https://crocs.co.il/collections/crocs-women, https://crocs.co.il/collections/%D7%9B%D7%A4%D7%9B%D7%A4%D7%99-%D7%A7%D7%9C%D7%95%D7%92-%D7%9C%D7%A0%D7%A9%D7%99%D7%9D, https://crocs.co.il/collections/%D7%A0%D7%A2%D7%9C%D7%99-%D7%A4%D7%9C%D7%98%D7%A4%D7%95%D7%A8%D7%9E%D7%94 and https://crocs.co.il/collections/%D7%9B%D7%A4%D7%9B%D7%A4%D7%99-%D7%A1%D7%9C%D7%99%D7%99%D7%93-%D7%95%D7%90%D7%A6%D7%91%D7%A2-%D7%9C%D7%A0%D7%A9%D7%99%D7%9D and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 7 pages by a URL that isn't their canonical one, for example https://crocs.co.il/collections/%D7%9B%D7%A4%D7%9B%D7%A4%D7%99-%D7%A7%D7%9C%D7%95%D7%92-%D7%9C%D7%A0%D7%A9%D7%99%D7%9D, whose canonical is https://crocs.co.il/collections/%d7%9b%d7%a4%d7%9b%d7%a4%d7%99-%d7%a7%d7%9c%d7%95%d7%92-%d7%9c%d7%a0%d7%a9%d7%99%d7%9d. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://crocs.co.il/policies/shipping-policy has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

9 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 79 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.