crooks1956.com website review

About 902 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.

15 files are served with short cache lifetimes, so returning visitors download them again (272 KiB).

About 253 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.0 s faster on a phone.

Your mobile performance score is 24. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (YouTube, POWr and powrcdn.com and others), adding 1.8 MB and 1.0 s of main-thread time.

YouTube costs a phone 453 ms of main-thread work and 1,023 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

powrcdn.com costs a phone 239 ms of main-thread work and 626 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

POWr costs a phone 281 ms of main-thread work and 63 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.5 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

7 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The first text or image appears after 9.2 s on a phone. Good is under 1.8 s.

Your largest element takes 17.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 19.8 s. Good is under 3.8 s.

The layout shifts by 0.946 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 329 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.0 MB in 152 requests on a phone: scripts 1.6 MB (28), other files 729 KiB (86) and stylesheets 239 KiB (12). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 101.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

Your title is only 25 characters: “Crooks Craft & Supply Co.”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 282 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 30 pages on crooks1956.com and 3 external pages.

https://crooks1956.com/collections/footwear, https://crooks1956.com/collections/leather, https://crooks1956.com/collections/wood and https://crooks1956.com/collections/metal have no meta description, so Google writes the search snippet from whatever text it finds.

https://crooks1956.com/collections/frontpage/products/black-think-logo-tee, https://crooks1956.com/collections/frontpage/products/be-logo-tee and https://crooks1956.com/collections/frontpage/products/live-logo-tee use the same meta description. A description written for each page earns more clicks.

Your homepage links to 6 pages by a URL that isn't their canonical one, for example https://crooks1956.com/collections/frontpage/products/block-d-baseball-hat, whose canonical is https://crooks1956.com/products/block-d-baseball-hat. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://crooks1956.com/pages/history has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

11 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

The page uses 2 deprecated browser APIs that will stop working in future browsers (“webkitRequestAnimationFrame is vendor-specific. Please use the standard requestAnimationFrame inste…”).

2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'id')”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 136 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.