crossescult.com website review

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

The page has 1,847 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

4 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

3 third-party services load with your homepage (Shopify, Klaviyo and shop.app), adding 182 KiB and 89 ms of main-thread time.

1 long task block the main thread while loading, the longest for 55 ms. During a long task the page ignores taps.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “††† Tour 2024 Flight Jacket”.

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 5.4 s. Good is under 3.8 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.46 g of CO₂e: 55.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 10 characters: “Crosses US”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 53 pages on crossescult.com and 22 external pages.

/products/toronto-event-tee-tour-2024-copy and /products/mmxxiv-pink-tee-copy all use the title “††† Toronto Event Tee Tour 2024 - Crosses US Store”. Search engines can't tell which page to show for a search, so each competes with the others.

/products/toronto-event-tee-tour-2024-copy and /products/mmxxiv-pink-tee-copy use the same meta description. A description written for each page earns more clicks.

We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 156 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.