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crossrope.com website review

Visit site (opens in a new tab)Reviewed 4 November 202632 issues · 110 checks

This review found 32 issues worth fixing on crossrope.com, 11 of them high impact, across 110 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s2.0 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.2 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.1 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Oct 24, 20262.2 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
187 ms162 msMay 16Oct 31184 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026174 ms
May 23, 2026172 ms
May 30, 2026173 ms
Jun 6, 2026173 ms
Jun 13, 2026172 ms
Jun 20, 2026172 ms
Jun 27, 2026171 ms
Jul 4, 2026175 ms
Jul 11, 2026177 ms
Jul 18, 2026177 ms
Jul 25, 2026172 ms
Aug 1, 2026166 ms
Aug 8, 2026166 ms
Aug 15, 2026165 ms
Aug 22, 2026166 ms
Aug 29, 2026170 ms
Sep 5, 2026169 ms
Sep 12, 2026170 ms
Sep 19, 2026170 ms
Sep 26, 2026173 ms
Oct 3, 2026178 ms
Oct 10, 2026180 ms
Oct 17, 2026184 ms
Oct 24, 2026182 ms
Oct 31, 2026184 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of crossrope.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. crossrope.com at 1.1 s1.1 s
  2. crossrope.com at 2.1 s2.1 s
  3. crossrope.com at 3.2 s3.2 s
  4. crossrope.com at 4.2 s4.2 s
  5. crossrope.com at 5.3 s5.3 s
  6. crossrope.com at 6.4 s6.4 s
  7. crossrope.com at 7.4 s7.4 s
  8. crossrope.com at 8.5 s8.5 s

crossrope.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix48
  • Render-blocking requests

    1.0 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.5 s

    A phone's processor spends 6.5 s on main-thread work while loading, 3.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, alia-prod.com and weglot.com and others), adding 1.8 MB and 1.7 s of main-thread time.

  • Use efficient cache lifetimes

    800 ms · 605 KiB

    31 files are served with short cache lifetimes, so returning visitors download them again (605 KiB).

  • Reduce unused JavaScript

    80 ms · 933 KiB

    About 933 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 80 ms faster on a phone.

  • Google Tag Manager adds 343 ms

    343 ms

    Google Tag Manager costs a phone 343 ms of main-thread work and 522 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • alia-prod.com adds 314 ms

    314 ms

    alia-prod.com costs a phone 314 ms of main-thread work and 262 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • weglot.com adds 271 ms

    271 ms

    weglot.com costs a phone 271 ms of main-thread work and 160 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,980 HTML elements

    The page has 1,980 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • rebuyengine.com adds 132 ms

    132 ms

    rebuyengine.com costs a phone 132 ms of main-thread work and 540 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 105 KiB

    About 105 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 210 ms. During a long task the page ignores taps.

  • Duplicated JavaScript

    150 ms · 8 KiB

    8 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    57 KiB

    Polyfills for old browsers add 57 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Improve image delivery

    40 KiB

    2 images could be 40 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Time to Interactive: 29.4 s

    29.4 s

    The page becomes fully interactive after 29.4 s. Good is under 3.8 s.

  • Speed Index: 12.4 s

    12.4 s

    Visually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 6.1 s

    6.1 s

    Your largest element takes 6.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Total Blocking Time: 618 ms

    618 ms

    Scripts block taps and scrolling for 618 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 174 ms to 184 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 168 ms

    168 ms

    Real visitors wait 168 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 696 ms

    696 ms

    Real visitors wait 696 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.018

    0.018

    The layout barely moves while loading (CLS 0.018, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.7 MB in 386 requests

    8.7 MB

    Your homepage downloads 8.7 MB in 386 requests on a phone: media 3.5 MB (1), scripts 2.4 MB (112) and images 1.1 MB (95). Under 2 MB keeps phones on slow connections fast.

  • About 2.5 g of CO₂ per visit

    2.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.46 g of CO₂e: 295.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10097
  • Scrollable region must have keyboard access (11 elements)

    Scrollable region must have keyboard access: 11 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 32 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (Organization, Store and WebSite) but with 1 problem, for example “WebSite: url is not an absolute URL ("www.crossrope.com")”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 78 internal links, 18 external

    The homepage links to 78 pages on crossrope.com and 18 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Our weighted ropes make jumping easy to learn & offer a unique challenge for experienced fitness goers. Great for weigh…”.

  • One H1 headline

    Your main headline reads: “Strength + cardio.Anywhere.”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Crossrope: The Best Weighted Jump Rope Experience”.

  • Canonical URL set

    The canonical URL is https://www.crossrope.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.crossrope.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,125 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 2 broken images

    2 images failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=5d1fde33-d2ea-437b-8502-a13531b60720&referrer=&landingpage=https%3A%2F%2Fwww.crossrope.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20OS%2.

  • 5 small tap targets

    5 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (crossrope.com).

  • Valid certificate (50 days left)

    The certificate from Let's Encrypt · YE2 verifies for crossrope.com and is valid for another 50 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://crossrope.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 51 links work

    All 51 links checked from your homepage (40 internal, 11 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

1 to fix
  • Domain expires in 0 days

    crossrope.com is registered until Nov 2026. If it lapses, the site and its email stop working and someone else can buy the name. Renew it, and turn on auto-renew.

  • DNSSEC is off

    crossrope.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 14 years old

    14 years

    crossrope.com was registered in Nov 2011 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, letsencrypt.org, comodoca.com and ssl.com to issue certificates for crossrope.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

2 to fix89
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,340 words of copy

    The homepage carries about 1,340 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “Learn More”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop”, “Shop All Jump Ropes” and “Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block, a star rating and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity, Hotjar, TikTok Pixel and Cloudflare Web Analytics.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 +a +mx include:shops.shopify.com include:_spf.google.com include:sendgrid.net include:amazonses.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 41 cookies set on arrival

    41

    Opening the homepage sets 41 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 66 other companies contacted

    Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 1.7.2, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Cloudflare

Hiring

Hiring
4 open roles
Teams
Marketing (1)
Job board
bamboohr

Upkeep, stack, hiring and company data from programmable.info

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