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ctfs.com website review
Visit site (opens in a new tab)Reviewed 4 November 202638 issues · 87 checks
This review found 38 issues worth fixing on ctfs.com, 18 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
57FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.5 s |
| May 23, 2026 | 4.5 s |
| May 30, 2026 | 4.6 s |
| Jun 6, 2026 | 4.5 s |
| Jun 13, 2026 | 4.4 s |
| Jun 20, 2026 | 4.3 s |
| Jun 27, 2026 | 4.4 s |
| Jul 4, 2026 | 4.4 s |
| Jul 11, 2026 | 4.5 s |
| Jul 18, 2026 | 4.5 s |
| Jul 25, 2026 | 4.5 s |
| Aug 1, 2026 | 4.5 s |
| Aug 8, 2026 | 4.5 s |
| Aug 15, 2026 | 4.5 s |
| Aug 22, 2026 | 4.5 s |
| Aug 29, 2026 | 4.5 s |
| Sep 5, 2026 | 4.5 s |
| Sep 12, 2026 | 4.5 s |
| Sep 19, 2026 | 4.5 s |
| Sep 26, 2026 | 4.6 s |
| Oct 3, 2026 | 4.5 s |
| Oct 10, 2026 | 4.5 s |
| Oct 17, 2026 | 4.4 s |
| Oct 24, 2026 | 4.3 s |
| Oct 31, 2026 | 4.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 137 ms |
| May 23, 2026 | 137 ms |
| May 30, 2026 | 137 ms |
| Jun 6, 2026 | 138 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 137 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 137 ms |
| Aug 15, 2026 | 137 ms |
| Aug 22, 2026 | 138 ms |
| Aug 29, 2026 | 142 ms |
| Sep 5, 2026 | 145 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 152 ms |
| Sep 26, 2026 | 150 ms |
| Oct 3, 2026 | 149 ms |
| Oct 10, 2026 | 147 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 144 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.8 s
3.2 s
ctfs.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
6.8 s · 1.2 MB56 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Reduce unused JavaScript
5.0 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.
Render-blocking requests
5.3 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.3 s.
Mobile performance score: 13
13/100Your mobile performance score is 13. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, Optanon and Quantum Metric and others), adding 1.5 MB and 1.0 s of main-thread time.
Google Tag Manager adds 833 ms
833 msGoogle Tag Manager costs a phone 833 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 361 ms. During a long task the page ignores taps.
Legacy JavaScript
200 ms · 38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Improve image delivery
102 KiB6 images could be 102 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
62 KiBAbout 62 KiB of CSS is downloaded but never applied on this page.
Document request latency
27 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 47 ms
47 msYour server sent the HTML in 47 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.47
0.47For real visitors the layout shifts by 0.47 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 26.9 s
26.9 sYour largest element takes 26.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “new cardmember bonus offer for $150 bonus CTM and additiona…”.
Time to Interactive: 30.8 s
30.8 sThe page becomes fully interactive after 30.8 s. Good is under 3.8 s.
First Contentful Paint: 6.1 s
6.1 sThe first text or image appears after 6.1 s on a phone. Good is under 1.8 s.
Speed Index: 9.4 s
9.4 sVisually, the page fills in at 9.4 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.377
0.377The layout shifts by 0.377 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user LCP: 3.9 s
3.9 sReal visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 137 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.5 s to 4.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 153 ms
153 msReal visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 679 ms
679 msReal visitors wait 679 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 5.2 MB in 108 requests
5.2 MBYour homepage downloads 5.2 MB in 108 requests on a phone: other files 2.4 MB (31), scripts 2.3 MB (21) and images 271 KiB (35). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (85 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.46 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.46 g of CO₂e: 175.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (6 elements).
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://ctfs.com/sitemap.xml, so Google discovers your pages only by following links.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
4 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Explore the benefits of Canadian Tire Bank's Mastercard credit cards. Earn rewards and enjoy exclusive offers at Canadi…”.
Title: 53 characters
Your title is a healthy 53 characters: “Canadian Tire Bank - Mastercard and Banking Solutions”.
Canonical URL set
The canonical URL is https://www.ctfs.com/content/ctfs3/en/homepage.html.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 497 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes /llms.txt (4 KiB, 0 links), a plain-text guide to the site for AI tools.
Best practices
4 small tap targets
4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
2 redirects before the homepage
Opening https://ctfs.com goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (ctfs.com).
Valid certificate (169 days left)
The certificate from DigiCert Inc · DigiCert EV RSA CA G2 verifies for ctfs.com and is valid for another 169 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://ctfs.com redirects to the secure version.
Domain and trust
No CAA record
ctfs.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ctfs.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 31 years old
31 yearsctfs.com was registered in Mar 1995 through Webnames.ca Inc.. An established domain carries more trust with email providers and search engines.
Registered until Mar 2027
ctfs.com is registered until Mar 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 497 words of copy
The homepage carries about 497 words of visible text.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be ctfs.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a:mt01.cimondemand.com ip4:149.72.230.111 ip4:205.210.17.0/24 ip4:199.71.113.0/24 ip4:199.202.144.0/23 ip4:104.1…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
Stack
- Hosting
- Canadian Tire Corporation, LTD
Company
- Employees
- 1,600
- Founded
- 1968
- Headquarters
- Oakville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on ctfs.com, including 19 speed issues, 6 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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