cupsdirect.co.uk website review

93 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

The page has 6,320 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 6.3 s on main-thread work while loading, 744 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

12 files are served with short cache lifetimes, so returning visitors download them again (90 KiB).

About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

8 third-party services load with your homepage (Klaviyo, 9gtb.com and Shopify and others), adding 534 KiB and 181 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

5 long tasks block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.

About 63 KiB of JavaScript is downloaded but never used on this page.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

11 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Group of platter boxes filled with sandwiches and served wi…”.

The page becomes fully interactive after 10.2 s. Good is under 3.8 s.

The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.4 MB in 325 requests on a phone: images 2.8 MB (167), other files 650 KiB (70) and scripts 572 KiB (66). Under 2 MB keeps phones on slow connections fast.

PLAT_720x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.24 g of CO₂e: 149.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 element hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h3, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

Your title is 70 characters, so Google will cut it off around 60: “CupsDirect Food & Drink Packaging - Biodegradable Catering Disposables”.

Your meta description is 317 characters; Google truncates after about 160, so the end of your pitch is cut.

13 links have no real href, so search engines can't follow them.

The homepage links to 460 pages on cupsdirect.co.uk and 4 external pages.

/collections/cups, /collections/paper-cups-for-hot-drinks, /collections/single-wall-paper-hot-cups, /collections/double-wall-hot-cups, /collections/aqueous-compostable-hot-cups and /collections/lids-accessories and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

/pages/about has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 138 found) and read each the way a search engine does.

11 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

cupsdirect.co.uk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

cupsdirect.co.uk's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage carries about 2,860 words of visible text.

DMARC is set to p=none, so mail pretending to be cupsdirect.co.uk is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.