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curatedbymuse.com website review

Visit site (opens in a new tab)Reviewed 9 November 202621 issues · 99 checks

This review found 21 issues worth fixing on curatedbymuse.com, 5 of them high impact, across 99 checks. The most urgent: 5,688 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.3 s695 msMay 23Nov 7934 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026842 ms
May 30, 2026807 ms
Jun 6, 2026763 ms
Jun 13, 2026794 ms
Jun 20, 2026836 ms
Jun 27, 2026861 ms
Jul 4, 2026904 ms
Jul 11, 2026870 ms
Jul 18, 2026914 ms
Jul 25, 2026967 ms
Aug 1, 20261.1 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.1 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 2026962 ms
Oct 24, 2026988 ms
Oct 31, 2026975 ms
Nov 7, 2026934 ms
Real-visitor tap response (INP)75th percentile, phones
116 ms73 msMay 23Nov 796 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202678 ms
Jun 13, 202679 ms
Jun 20, 202682 ms
Jun 27, 202685 ms
Jul 4, 202692 ms
Jul 11, 202696 ms
Jul 18, 2026102 ms
Jul 25, 2026103 ms
Aug 1, 2026105 ms
Aug 8, 2026105 ms
Aug 15, 2026104 ms
Aug 22, 2026105 ms
Aug 29, 2026108 ms
Sep 5, 2026105 ms
Sep 12, 2026111 ms
Sep 19, 2026110 ms
Sep 26, 2026105 ms
Oct 3, 2026105 ms
Oct 10, 2026108 ms
Oct 17, 2026104 ms
Oct 24, 2026103 ms
Oct 31, 2026100 ms
Nov 7, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of curatedbymuse.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. curatedbymuse.com at 0.5 s0.5 s
  2. curatedbymuse.com at 1.0 s1.0 s
  3. curatedbymuse.com at 1.4 s1.4 s
  4. curatedbymuse.com at 1.9 s1.9 s
  5. curatedbymuse.com at 2.4 s2.4 s
  6. curatedbymuse.com at 2.9 s2.9 s
  7. curatedbymuse.com at 3.4 s3.4 s
  8. curatedbymuse.com at 3.8 s3.8 s

curatedbymuse.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix78
  • 5,688 HTML elements

    The page has 5,688 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    450 ms · 808 KiB

    31 images could be 808 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 260 ms. During a long task the page ignores taps.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 804 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 106 ms

    106 ms

    Klaviyo costs a phone 106 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Google Tag Manager and Shopify and others), adding 749 KiB and 265 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 177 KiB

    About 177 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    27 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (27 KiB).

  • Minify JavaScript

    20 KiB

    20 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    1 KiB

    1 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 12.1 s

    12.1 s

    The page becomes fully interactive after 12.1 s. Good is under 3.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 24% slower for real visitors

    +24%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 247 ms

    247 ms

    Scripts block taps and scrolling for 247 ms in total while the page loads. Good is under 200 ms.

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.6 s

    0.6 s

    Real visitors see the first content after 0.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 294 ms

    294 ms

    Real visitors wait 294 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 248 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 248 requests on a phone: images 1.2 MB (39), scripts 888 KiB (80) and other files 781 KiB (103). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (77 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 101.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9796
  • 211 text elements with low contrast

    211 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 11 links without text

    11 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 210 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 250 internal links, 3 external

    The homepage links to 250 pages on curatedbymuse.com and 3 external pages.

7 checks passed
  • Meta description: 94 characters

    Your meta description is 94 characters: “Join us as we push the boundaries of comfort and bring coziness to the forefront of our lives.”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “Curated by Muse – CURATED BY MUSE”.

  • Canonical URL set

    The canonical URL is https://curatedbymuse.com/en-us.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://curatedbymuse.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,040 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 13 pages share a meta description

    /en-us/collections/new-arrivals, /en-us/collections/chenille-hoodies, /en-us/collections/zip-up-hoodies, /en-us/collections/collaboration, /en-us/collections/joggers and /en-us/collections/soft-cotton-sets and 5 others use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 120 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    55 of 60 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (curatedbymuse.com).

  • Valid certificate (53 days left)

    The certificate from Let's Encrypt · YE2 verifies for curatedbymuse.com and is valid for another 53 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://curatedbymuse.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    curatedbymuse.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    curatedbymuse.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 6 years old

    6 years

    curatedbymuse.com was registered in Sep 2020 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    curatedbymuse.com is registered until Sep 2027.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,022 words of copy

    The homepage carries about 1,022 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop All”, “Shop Now” and “Subscribe”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:shops.shopify.com include:_spf.hostedemail.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Pinterest Tag and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Bm Country Blocker Ip Blocker · Klaviyo Email Marketing Sms · Boostymark Regionblock · Countdown Timer · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Google Analytics
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 21 issues on curatedbymuse.com, including 12 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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