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customsoftware-inc.com website review

Visit site (opens in a new tab)Reviewed 8 November 202636 issues · 84 checks

This review found 36 issues worth fixing on customsoftware-inc.com, 12 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of customsoftware-inc.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. customsoftware-inc.com at 0.6 s0.6 s
  2. customsoftware-inc.com at 1.2 s1.2 s
  3. customsoftware-inc.com at 1.8 s1.8 s
  4. customsoftware-inc.com at 2.3 s2.3 s
  5. customsoftware-inc.com at 2.9 s2.9 s
  6. customsoftware-inc.com at 3.5 s3.5 s
  7. customsoftware-inc.com at 4.1 s4.1 s
  8. customsoftware-inc.com at 4.7 s4.7 s

customsoftware-inc.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix62
  • Improve image delivery

    2.1 s · 479 KiB

    1 image could be 479 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    760 ms · 146 KiB

    About 146 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • Google Tag Manager adds 218 ms

    218 ms

    Google Tag Manager costs a phone 218 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 352 KiB and 218 ms of main-thread time.

  • Font display

    250 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 250 ms).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 3 KiB

    3 KiB could be saved by minifying CSS.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 200 ms of it running JavaScript. That is comfortably low.

Core Web Vitals

4 to fix66
  • Largest Contentful Paint: 8.2 s

    8.2 s

    Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 8.2 s

    8.2 s

    The page becomes fully interactive after 8.2 s. Good is under 3.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 126 ms

    126 ms

    Scripts block the page for only 126 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix65
  • 1 image over 500 KB

    main.jpg weighs 648 KiB. On a phone connection a single image that size takes seconds.

  • 1 image in older formats

    1 image (648 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    437 KiB

    1 image is downloaded at several times the size a phone draws it, for example main.jpg at 2,048 px wide, shown at 390 px. Resized copies would save about 437 KiB.

  • About 0.3 g of CO₂ per visit

    0.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.1 MB in 23 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 23 requests on a phone: images 648 KiB (1), scripts 348 KiB (11) and fonts 131 KiB (5). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

5 to fixGoogle 7288
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 23 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 27 WCAG 2.2 A/AA and best-practice rules on the phone render: 23 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 10062
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (25 characters)

    Your title is only 25 characters: “Custom Software Solutions”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at http://customsoftware-inc.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at customsoftware-inc.com/robots.txt, the first file search crawlers ask for.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 17 internal links, 0 external

    The homepage links to 17 pages on customsoftware-inc.com and 0 external pages.

1 checks passed
  • Meta description: 128 characters

    Your meta description is 128 characters: “Custom Software Solutions develops custom software and web sites. Specializing in SaaS solutions that take your ideas t…”.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (252 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 4 pages share 2 titles

    /SalesRepPro.html and /salesreppro.html all use the title “SalesRepPro - Custom Software Solutions”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 8 pages without a meta description

    /WebServices.html, /SoftwareServices.html, /saas.html, /SalesRepPro.html, /efasterp.html and /Contact.aspx and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    /WebServices.html, /SoftwareServices.html, /saas.html, /SalesRepPro.html, /efasterp.html and /Contact.aspx and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    /WebServices.html, /SoftwareServices.html, /Contact.aspx and /contact.aspx have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 8 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7887
  • 4 small tap targets

    4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.

  • Does not redirect HTTP traffic to HTTPS

    Does not redirect HTTP traffic to HTTPS.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix50
  • No HTTPS

    Your homepage is served without HTTPS, so browsers mark it “Not secure” and some refuse forms on it.

  • http:// does not redirect

    http://customsoftware-inc.com does not redirect to https, so some visitors land on the insecure version.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

1 checks passed
  • All 9 links work

    All 9 links checked from your homepage (9 internal, 0 external) answered without errors.

Domain and trust

  • No CAA record

    customsoftware-inc.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    customsoftware-inc.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    customsoftware-inc.com was registered in Jun 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    customsoftware-inc.com is registered until Jun 2027.

Content and conversion

2 to fix70
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Only about 232 words

    The homepage has only about 232 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Lets Get Started”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us” and “Lets Get Started”.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

1 to fix50
  • No DMARC policy

    customsoftware-inc.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:mailgun.org -all”.

  • DKIM signing found

    A DKIM key is published (selector “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics
Hosting
Sharktech

Upkeep, stack, hiring and company data from programmable.info

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