customwld.com website review

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

6 images could be 259 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

6 third-party services load with your homepage (Shopify, Forter and airwallex.com and others), adding 1.2 MB and 532 ms of main-thread time.

Shopify costs a phone 387 ms of main-thread work and 601 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

A phone's processor spends 3.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 275 KiB of JavaScript is downloaded but never used on this page.

The page has 1,803 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Google Fonts costs a phone 0 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 long task block the main thread while loading, the longest for 52 ms. During a long task the page ignores taps.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.0 MB in 220 requests on a phone: images 1,001 KiB (20), scripts 853 KiB (99) and other files 626 KiB (80). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example cw-hero-paper-decoration-v2.webp at 1,536 px wide, shown at 350 px. Resized copies would save about 55 KiB.

1 image (104 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

3 form fields have no label, so screen readers announce an empty box and autofill guesses.

The homepage links to 214 pages on customwld.com and 4 external pages.

https://customwld.com/collections/all has no meta description, so Google writes the search snippet from whatever text it finds.

https://customwld.com/collections/all, https://customwld.com/collections/new-arrivals, https://customwld.com/collections/accessories-and-sample-pack, https://customwld.com/collections/custom-keychains, https://customwld.com/collections/stickers and https://customwld.com/collections/custom-acrylic-standees and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://customwld.com/.

2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 358 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.