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cuvs.org website review
Visit site (opens in a new tab)Reviewed 24 October 202641 issues · 106 checks
This review found 41 issues worth fixing on cuvs.org, 18 of them high impact, across 106 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 936 ms |
| May 9, 2026 | 883 ms |
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 62 ms |
| May 9, 2026 | 59 ms |
| May 16, 2026 | 66 ms |
| May 23, 2026 | 64 ms |
| May 30, 2026 | 61 ms |
| Jun 6, 2026 | 62 ms |
| Jun 13, 2026 | 63 ms |
| Jun 20, 2026 | 63 ms |
| Jun 27, 2026 | 70 ms |
| Jul 4, 2026 | 69 ms |
| Jul 11, 2026 | 64 ms |
| Jul 18, 2026 | 61 ms |
| Jul 25, 2026 | 60 ms |
| Aug 1, 2026 | 62 ms |
| Aug 8, 2026 | 62 ms |
| Aug 15, 2026 | 75 ms |
| Aug 22, 2026 | 71 ms |
| Aug 29, 2026 | 71 ms |
| Sep 5, 2026 | 70 ms |
| Sep 12, 2026 | 66 ms |
| Sep 19, 2026 | 63 ms |
| Sep 26, 2026 | 63 ms |
| Oct 3, 2026 | 62 ms |
| Oct 10, 2026 | 65 ms |
| Oct 17, 2026 | 69 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.3 s
2.9 s
3.5 s
4.1 s
4.7 s
cuvs.org does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
8.0 s · 2.5 MB9 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.0 s faster on a phone.
Render-blocking requests
2.2 s69 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.
Use efficient cache lifetimes
1.6 s · 168 KiB8 files are served with short cache lifetimes, so returning visitors download them again (168 KiB).
Reduce unused JavaScript
1.2 s · 295 KiBAbout 295 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 57
57/100Your mobile performance score is 57 (desktop: 82). Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 167 ms
167 msGoogle Tag Manager costs a phone 167 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Other Google APIs/SDKs and others), adding 745 KiB and 329 ms of main-thread time.
Reduce unused CSS
140 ms · 47 KiBAbout 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.
Minify JavaScript
140 ms · 25 KiB25 KiB could be saved by minifying JavaScript.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 110 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
18 KiB18 KiB could be saved by minifying CSS.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Phones get a much slower page than desktops
Desktop scores 82 but mobile only 57. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 343 ms of it running JavaScript. That is comfortably low.
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 17.8 s
17.8 sYour largest element takes 17.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Transforming Care. One Life at a Time”.
Time to Interactive: 17.9 s
17.9 sThe page becomes fully interactive after 17.9 s. Good is under 3.8 s.
Speed Index: 9.3 s
9.3 sVisually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 4.6 s
4.6 sThe first text or image appears after 4.6 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 25% slower for real visitors
+25%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 62 ms to 69 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 70 ms
70 msReal visitors wait 70 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 546 ms
546 msReal visitors wait 546 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 76 ms
76 msScripts block the page for only 76 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
2 images over 500 KB
2 images weigh 1.3 MB together. On a phone connection a single image that size takes seconds.
6 images far larger than shown
1.1 MB6 images are downloaded at several times the size a phone draws them, for example bloodbankcircle.png at 1,050 px wide, shown at 151 px. Resized copies would save about 1.1 MB.
Page weight: 3.9 MB in 173 requests
3.9 MBYour homepage downloads 3.9 MB in 173 requests on a phone: images 2.8 MB (33), scripts 831 KiB (64) and fonts 147 KiB (5). Under 2 MB keeps phones on slow connections fast.
8 images in older formats
8 images (2.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
a-legacy_3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 131.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Images must have alternative text (4 elements)
Images must have alternative text: 4 elements on the page fail this check, rated critical by axe-core.
Form elements must have labels (1 element)
Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Welcome | Cornell University Veterinary Specialists | Stamford, CT”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.cuvs.org/sitemap.xml, so Google discovers your pages only by following links.
One H1 headline
Your <h1> is empty.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
90 internal links, 10 external
The homepage links to 90 pages on cuvs.org and 10 external pages.
1 checks passed
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 pages without a meta description
/emergency_information, /appointment_information, /for_veterinarians/partner_portal, /for_pet_owners/online_payment_options, /contact and /about_us and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 0 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example http://cuvsceconference.org/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (cuvs.org).
Valid certificate (36 days left)
The certificate from Let's Encrypt · YR2 verifies for cuvs.org and is valid for another 36 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://cuvs.org redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 49 links work
All 49 links checked from your homepage (40 internal, 9 external) answered without errors.
Domain and trust
No CAA record
cuvs.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
cuvs.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 16 years old
16 yearscuvs.org was registered in Nov 2009 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Nov 2034
cuvs.org is registered until Nov 2034.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.
Only about 128 words
The homepage has only about 128 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More - Emergencies” and “Learn More - Appointments”.
4 calls to action
The homepage has 4 calls to action, for example “Learn More - Emergencies”, “Learn More - Appointments” and “Request Materials”.
1 short form
A short form (3 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 3 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
No DMARC policy
cuvs.org has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
Email authentication score: 50/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_spf.google.com include:spf.smtp2go.com include:spf.protection.outlook.com include:spfa.cpmails.com -all”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “default”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- It loads jQuery 3.2.1, older than 3.5 (which fixed known security holes).
Stack
- CMS
- Drupal 10 (https://www.drupal.org)
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on cuvs.org, including 12 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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