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cvs.com website review

Visit site (opens in a new tab)Reviewed 12 October 202627 issues · 75 checks

This review found 27 issues worth fixing on cvs.com, 10 of them high impact, across 75 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
4.1 s3.7 sApr 18Oct 34.0 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20264.0 s
Apr 25, 20263.9 s
May 2, 20263.9 s
May 9, 20263.8 s
May 16, 20263.8 s
May 23, 20263.8 s
May 30, 20263.8 s
Jun 6, 20263.8 s
Jun 13, 20263.8 s
Jun 20, 20263.7 s
Jun 27, 20263.7 s
Jul 4, 20263.8 s
Jul 11, 20263.8 s
Jul 18, 20263.8 s
Jul 25, 20263.8 s
Aug 1, 20263.8 s
Aug 8, 20263.8 s
Aug 15, 20263.8 s
Aug 22, 20263.8 s
Aug 29, 20263.8 s
Sep 5, 20263.8 s
Sep 12, 20263.9 s
Sep 19, 20263.9 s
Sep 26, 20264.0 s
Oct 3, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
262 ms187 msApr 18Oct 3196 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026233 ms
Apr 25, 2026237 ms
May 2, 2026244 ms
May 9, 2026248 ms
May 16, 2026253 ms
May 23, 2026251 ms
May 30, 2026245 ms
Jun 6, 2026238 ms
Jun 13, 2026237 ms
Jun 20, 2026232 ms
Jun 27, 2026228 ms
Jul 4, 2026225 ms
Jul 11, 2026221 ms
Jul 18, 2026219 ms
Jul 25, 2026217 ms
Aug 1, 2026214 ms
Aug 8, 2026217 ms
Aug 15, 2026213 ms
Aug 22, 2026211 ms
Aug 29, 2026205 ms
Sep 5, 2026197 ms
Sep 12, 2026196 ms
Sep 19, 2026196 ms
Sep 26, 2026196 ms
Oct 3, 2026196 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

5 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.21

    0.21

    For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 196 ms

    196 ms

    Real visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 233 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix53
  • Page weight: 6.5 MB

    6.5 MB

    Your homepage downloads 6.5 MB on a phone, 1.3 MB of it images (19%). Under 2 MB keeps phones on slow connections fast.

  • 11 images below the first screen load straight away

    11 images further down the page (474 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    69 KiB

    2 images are downloaded at several times the size a phone draws them, for example hero-main-overlap-bandages.png at 1,240 px wide, shown at 374 px. Resized copies would save about 69 KiB.

  • About 1.8 g of CO₂ per visit

    1.83 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 219.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

8 to fix89
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (2 elements)

    Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.

  • Hidden but focusable

    4 elements hidden from screen readers can still receive keyboard focus.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fix78
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “CVS - Online Drugstore, Pharmacy, Prescriptions & Health Information”.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

5 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Refill and transfer prescriptions online or find a CVS Pharmacy near you. Shop online, see ExtraCare deals, find Minute…”.

  • Canonical URL set

    The canonical URL is https://www.cvs.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.cvs.com/sitemap/sitemap-index.xml.

AI search readiness

1 to fix83
  • Parts of the site are closed to 1 AI crawler

    Your robots.txt lets ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.

3 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (78,865 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 0 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Best practices

1 to fix93
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

2 checks passed
  • Tap targets are thumb-sized

    28 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (cvs.com).

  • Valid certificate (158 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for cvs.com and is valid for another 158 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://cvs.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    cvs.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    cvs.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    cvs.com was registered in Jan 1996 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2027

    cvs.com is registered until Jan 2027.

Content and conversion

4 to fix57
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 2,114 words of copy

    The homepage carries about 2,114 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Schedule a Vaccine” and “Shop”.

  • Phone number on the homepage

    Your phone number is on the homepage.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix85
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{d}.4e.spf-protect.agari.com exists:%{i}._i.%{d}._d.espf.agari.com ~all”.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 102 cookies set on arrival

    102

    Opening the homepage sets 102 cookies, 1 of them by other companies (measured from a US location before any click).

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

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