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cvs.com website review
Visit site (opens in a new tab)Reviewed 12 October 202627 issues · 75 checks
This review found 27 issues worth fixing on cvs.com, 10 of them high impact, across 75 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 4.0 s |
| Apr 25, 2026 | 3.9 s |
| May 2, 2026 | 3.9 s |
| May 9, 2026 | 3.8 s |
| May 16, 2026 | 3.8 s |
| May 23, 2026 | 3.8 s |
| May 30, 2026 | 3.8 s |
| Jun 6, 2026 | 3.8 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.8 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.8 s |
| Aug 8, 2026 | 3.8 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 3.8 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 3.8 s |
| Sep 12, 2026 | 3.9 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 4.0 s |
| Oct 3, 2026 | 4.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 233 ms |
| Apr 25, 2026 | 237 ms |
| May 2, 2026 | 244 ms |
| May 9, 2026 | 248 ms |
| May 16, 2026 | 253 ms |
| May 23, 2026 | 251 ms |
| May 30, 2026 | 245 ms |
| Jun 6, 2026 | 238 ms |
| Jun 13, 2026 | 237 ms |
| Jun 20, 2026 | 232 ms |
| Jun 27, 2026 | 228 ms |
| Jul 4, 2026 | 225 ms |
| Jul 11, 2026 | 221 ms |
| Jul 18, 2026 | 219 ms |
| Jul 25, 2026 | 217 ms |
| Aug 1, 2026 | 214 ms |
| Aug 8, 2026 | 217 ms |
| Aug 15, 2026 | 213 ms |
| Aug 22, 2026 | 211 ms |
| Aug 29, 2026 | 205 ms |
| Sep 5, 2026 | 197 ms |
| Sep 12, 2026 | 196 ms |
| Sep 19, 2026 | 196 ms |
| Sep 26, 2026 | 196 ms |
| Oct 3, 2026 | 196 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.0 s
4.0 sReal visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.21
0.21For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.0 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 196 ms
196 msReal visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 233 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 6.5 MB
6.5 MBYour homepage downloads 6.5 MB on a phone, 1.3 MB of it images (19%). Under 2 MB keeps phones on slow connections fast.
11 images below the first screen load straight away
11 images further down the page (474 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images far larger than shown
69 KiB2 images are downloaded at several times the size a phone draws them, for example hero-main-overlap-bandages.png at 1,240 px wide, shown at 374 px. Resized copies would save about 69 KiB.
About 1.8 g of CO₂ per visit
1.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 219.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
7 buttons without a name
7 buttons have no accessible name, so screen readers announce just “button”.
Images must have alternative text (2 elements)
Images must have alternative text: 2 elements on the page fail this check, rated critical by axe-core.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (5 elements)
ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (68 characters)
Your title is 68 characters, so Google will cut it off around 60: “CVS - Online Drugstore, Pharmacy, Prescriptions & Health Information”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
5 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Refill and transfer prescriptions online or find a CVS Pharmacy near you. Shop online, see ExtraCare deals, find Minute…”.
Canonical URL set
The canonical URL is https://www.cvs.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.cvs.com/sitemap/sitemap-index.xml.
AI search readiness
Parts of the site are closed to 1 AI crawler
Your robots.txt lets ChatGPT (ChatGPT-User) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (78,865 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 0 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.
2 checks passed
Tap targets are thumb-sized
28 of 30 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (cvs.com).
Valid certificate (158 days left)
The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for cvs.com and is valid for another 158 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://cvs.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
No CAA record
cvs.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
cvs.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 30 years old
30 yearscvs.com was registered in Jan 1996 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jan 2027
cvs.com is registered until Jan 2027.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 2,114 words of copy
The homepage carries about 2,114 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Schedule a Vaccine” and “Shop”.
Phone number on the homepage
Your phone number is on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{d}.4e.spf-protect.agari.com exists:%{i}._i.%{d}._d.espf.agari.com ~all”.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
102 cookies set on arrival
102Opening the homepage sets 102 cookies, 1 of them by other companies (measured from a US location before any click).
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 27 issues on cvs.com, including 5 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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