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d2dhealthco.com website review

Visit site (opens in a new tab)Reviewed 11 November 202638 issues · 95 checks

This review found 38 issues worth fixing on d2dhealthco.com, 15 of them high impact, across 95 checks. The most urgent: shopify adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.7 sMay 23Nov 71.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.2 s
Jun 13, 20262.3 s
Jun 20, 20262.2 s
Jun 27, 20262.3 s
Jul 4, 20262.5 s
Jul 11, 20262.3 s
Jul 18, 20262.1 s
Jul 25, 20261.8 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20262.1 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.2 s
Sep 12, 20262.1 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.2 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20261.9 s
Oct 31, 20261.8 s
Nov 7, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
113 ms93 msMay 23Nov 7104 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026108 ms
May 30, 2026108 ms
Jun 6, 2026103 ms
Jun 13, 2026103 ms
Jun 20, 2026103 ms
Jun 27, 2026104 ms
Jul 4, 2026104 ms
Jul 11, 2026104 ms
Jul 18, 2026104 ms
Jul 25, 2026102 ms
Aug 1, 202695 ms
Aug 8, 202695 ms
Aug 15, 202695 ms
Aug 22, 202697 ms
Aug 29, 2026111 ms
Sep 5, 2026103 ms
Sep 12, 2026102 ms
Sep 19, 202696 ms
Sep 26, 202696 ms
Oct 3, 202699 ms
Oct 10, 2026104 ms
Oct 17, 2026110 ms
Oct 24, 2026104 ms
Oct 31, 2026106 ms
Nov 7, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of d2dhealthco.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. d2dhealthco.com at 1.1 s1.1 s
  2. d2dhealthco.com at 2.2 s2.2 s
  3. d2dhealthco.com at 3.4 s3.4 s
  4. d2dhealthco.com at 4.5 s4.5 s
  5. d2dhealthco.com at 5.6 s5.6 s
  6. d2dhealthco.com at 6.7 s6.7 s
  7. d2dhealthco.com at 7.9 s7.9 s
  8. d2dhealthco.com at 9.0 s9.0 s

Speed

7 to fix53
  • Shopify adds 1.1 s

    1.1 s

    Shopify costs a phone 1.1 s of main-thread work and 1.4 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 6.0 s

    A phone's processor spends 6.0 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and Google CDN and others), adding 1.9 MB and 1.3 s of main-thread time.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused JavaScript

    561 KiB

    About 561 KiB of JavaScript is downloaded but never used on this page.

  • 2,424 HTML elements

    The page has 2,424 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    50 ms · 105 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (105 KiB).

  • Improve image delivery

    140 KiB

    6 images could be 140 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    89 KiB

    About 89 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    37 KiB

    37 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 49 ms

    49 ms

    Your server sent the HTML in 49 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.3 s

    7.3 s

    Your largest element takes 7.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “House Brand essentials and trusted marketplace brands in on…”.

  • Speed Index: 11.4 s

    11.4 s

    Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 860 ms

    860 ms

    Real visitors wait 860 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 332 ms

    332 ms

    Scripts block taps and scrolling for 332 ms in total while the page loads. Good is under 200 ms.

  • 13 images without width and height

    13 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 108 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 108 ms

    108 ms

    Real visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 22% faster for real visitors

    -22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

4 to fix52
  • Page weight: 4.8 MB in 454 requests

    4.8 MB

    Your homepage downloads 4.8 MB in 454 requests on a phone: scripts 1.8 MB (185), other files 1.4 MB (180) and images 954 KiB (40). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    image.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images far larger than shown

    329 KiB

    3 images are downloaded at several times the size a phone draws them, for example Federal_Bureau_of_Prisons.svg_23aa14aa-2f44-4e36-b57c-8848a9 at 1,200 px wide, shown at 250 px. Resized copies would save about 329 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (559 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.36 g of CO₂e: 162.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

10 to fixGoogle 8187
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 11 tap targets too small

    11 tap targets are too small or too close together to hit reliably with a finger.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (7 elements)

    Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 69 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 10 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10090
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Dental & medical supplies, priced right.”). One clear main headline is easier for people and search engines.

  • Meta description is long (260 characters)

    Your meta description is 260 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 121 internal links, 14 external

    The homepage links to 121 pages on d2dhealthco.com and 14 external pages.

6 checks passed
  • Title: 59 characters

    Your title is a healthy 59 characters: “Dental Consumables, Instruments, PPE, Canada, D2D HealthCo.”.

  • Canonical URL set

    The canonical URL is https://www.d2dhealthco.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.d2dhealthco.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,281 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.d2dhealthco.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 6 pages without a meta description

    https://www.d2dhealthco.com/collections/house-brand, https://www.d2dhealthco.com/collections/acmedent, https://www.d2dhealthco.com/collections/staples, https://www.d2dhealthco.com/collections/curion-dental, https://www.d2dhealthco.com/collections/hansamed-limited and https://www.d2dhealthco.com/collections/surgiworld have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://www.d2dhealthco.com/pages/about-us has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught (in promise) AbortError: signal is aborted without reason”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Missing source maps

    Large scripts ship without source maps.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    23 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 1,168 words of copy

    The homepage carries about 1,168 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Questions? Call toll-free 1-877-370-5966” and “Shop Now”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Questions? Call toll-free 1-877-370-5966”, “Contact Us” and “Shop Now”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks and 3 trust badges.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at d2dhealthco.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Helium Customer Fields · Warnify Pro Warnings · Klaviyo Email Marketing Sms · Smart Filter Search · Inbox · Product Warnings · Smart Product Filters · Reputon Google Reviews Widget · Discos Smart Bogo Cart Upsell · webkul.com · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on d2dhealthco.com, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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