daburncicustomengravings.com website review

11 images could be 842 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

About 365 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

11 files are served with short cache lifetimes, so returning visitors download them again (272 KiB).

6 third-party services load with your homepage (Shopify, JSDelivr CDN and shop.app and others), adding 1.2 MB and 277 ms of main-thread time.

Shopify costs a phone 183 ms of main-thread work and 708 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 2.4 s on main-thread work while loading, 697 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

useifsapp.com costs a phone 0 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 86 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.5 MB in 331 requests on a phone: images 1.3 MB (15), scripts 1,019 KiB (160) and other files 889 KiB (140). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (177 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 119.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

4 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

Your title is 79 characters, so Google will cut it off around 60: “Da Burnci Custom Engravings | Laser Gifts & Decals – DaBurnci Custom Engravings”.

There are 2 <h1> headlines (“DaBurnci Custom Engravings” and “New arrivals”). One clear main headline is easier for people and search engines.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 41 pages on daburncicustomengravings.com and 4 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.daburncicustomengravings.com/collections/digital-downloads, https://www.daburncicustomengravings.com/pages/contact, https://www.daburncicustomengravings.com/collections/all, https://www.daburncicustomengravings.com/policies/privacy-policy, https://www.daburncicustomengravings.com/policies/shipping-policy and https://www.daburncicustomengravings.com/policies/refund-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.daburncicustomengravings.com/collections/signature-collection/Signature and https://www.daburncicustomengravings.com/collections/signature-collection use the same meta description. A description written for each page earns more clicks.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.daburncicustomengravings.com/collections/signature-collection/Signature, whose canonical is https://www.daburncicustomengravings.com/collections/signature-collection/signature. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

We fetched 15 pages linked from your homepage (of 21 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 223 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.