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dadgroup.com website review

Visit site (opens in a new tab)Reviewed 3 November 202636 issues · 109 checks

This review found 36 issues worth fixing on dadgroup.com, 13 of them high impact, across 109 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s3.1 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.2 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.4 s
Jun 13, 20263.5 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.3 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20263.4 s
Aug 1, 20263.3 s
Aug 8, 20263.4 s
Aug 15, 20263.3 s
Aug 22, 20263.3 s
Aug 29, 20263.4 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.5 s
Oct 10, 20263.5 s
Oct 17, 20263.5 s
Oct 24, 20263.6 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
115 ms100 msMay 16Oct 31110 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026102 ms
May 23, 2026106 ms
May 30, 2026105 ms
Jun 6, 2026111 ms
Jun 13, 2026110 ms
Jun 20, 2026110 ms
Jun 27, 2026110 ms
Jul 4, 2026110 ms
Jul 11, 2026110 ms
Jul 18, 2026111 ms
Jul 25, 2026113 ms
Aug 1, 2026109 ms
Aug 8, 2026109 ms
Aug 15, 2026105 ms
Aug 22, 2026104 ms
Aug 29, 2026104 ms
Sep 5, 2026102 ms
Sep 12, 2026103 ms
Sep 19, 2026104 ms
Sep 26, 2026103 ms
Oct 3, 2026104 ms
Oct 10, 2026106 ms
Oct 17, 2026107 ms
Oct 24, 2026110 ms
Oct 31, 2026110 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix60
  • Use efficient cache lifetimes

    7.3 s · 1.6 MB

    82 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

  • Render-blocking requests

    2.6 s

    32 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 176 KiB

    About 176 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused JavaScript

    750 ms · 143 KiB

    About 143 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Improve image delivery

    200 ms · 38 KiB

    2 images could be 38 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • Minify JavaScript

    150 ms · 78 KiB

    78 KiB could be saved by minifying JavaScript.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google Tag Manager, Google Fonts and Google Analytics), adding 201 KiB and 118 ms of main-thread time.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 116 ms. During a long task the page ignores taps.

  • Minify CSS

    18 KiB

    18 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 280 ms of it running JavaScript. That is comfortably low.

  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.3 s

    4.3 s

    Real visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 3.4 s

    3.4 s

    Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 11.9 s

    11.9 s

    Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Announcement Of Cash Dividend Distribution For The Year 202…”. Most of its time is resource load delay (4.9 s).

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 11.9 s

    11.9 s

    The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 102 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 126 ms

    126 ms

    Real visitors wait 126 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.052

    0.052

    The layout barely moves while loading (CLS 0.052, good is under 0.1).

  • Total Blocking Time: 41 ms

    41 ms

    Scripts block the page for only 41 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 1 image in older formats

    1 image (32 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (20 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.5 g of CO₂ per visit

    0.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.9 MB in 89 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 89 requests on a phone: fonts 641 KiB (7), images 527 KiB (14) and scripts 452 KiB (30). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8588
  • 33 text elements with low contrast

    33 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (33 elements)

    All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 27 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 34 WCAG 2.2 A/AA and best-practice rules on the phone render: 27 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8584
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 66 internal links, 5 external

    The homepage links to 66 pages on dadgroup.com and 5 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Dar Aldawa: a trusted 50‑year pharmaceutical leader delivering quality medicines across therapeutic areas globally. Pat…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Dar Aldawa | Trusted Global Pharmaceutical Manufacturer”.

  • Canonical URL set

    The canonical URL is https://www.dadgroup.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dadgroup.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (316 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /fr, whose canonical is /fr/pharmacovigilance-french. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    /ar/home-ar, /fr, /pharmacovigilance, /about-us, /ceo-message and /management and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /ar/home-ar has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 6 pages slow to respond

    /ar/home-ar, /fr, /pharmacovigilance, /about-us, /ceo-message and /management took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 2 small tap targets

    2 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://web.facebook.com/DarAlDawaCompany.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dadgroup.com).

  • Valid certificate (31 days left)

    The certificate from Let's Encrypt · YE1 verifies for dadgroup.com and is valid for another 31 days.

  • http:// redirects to https

    http://dadgroup.com redirects to the secure version.

  • All 35 links work

    All 35 links checked from your homepage (30 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    dadgroup.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    dadgroup.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    dadgroup.com was registered in Aug 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2027

    dadgroup.com is registered until Aug 2027.

Content and conversion

4 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 236 words

    The homepage has only about 236 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact Us”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:spf.tmes.trendmicro.com include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 6.5.5; the current release is 7.1.4.
  • 4 plugins are behind their latest release.elementor 3.21.8 → 4.3.6 · all-in-one-seo-pack 4.9.10 → 5.0.4 · elementskit-lite 3.10.02 → 4.1.0 · essential-addons-for-elementor-lite 6.7.0 → 6.8.8

Stack

CMS
WordPress 6.5.5
Framework
jQuery
Analytics
Google Analytics
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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