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daikin.com.au website review
Visit site (opens in a new tab)Reviewed 30 October 202639 issues · 103 checks
This review found 39 issues worth fixing on daikin.com.au, 13 of them high impact, across 103 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among Wix websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.1 s |
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.3 s |
| Jul 4, 2026 | 1.3 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.3 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 117 ms |
| May 16, 2026 | 116 ms |
| May 23, 2026 | 120 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 121 ms |
| Jun 13, 2026 | 121 ms |
| Jun 20, 2026 | 124 ms |
| Jun 27, 2026 | 128 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 132 ms |
| Jul 18, 2026 | 131 ms |
| Jul 25, 2026 | 129 ms |
| Aug 1, 2026 | 129 ms |
| Aug 8, 2026 | 130 ms |
| Aug 15, 2026 | 130 ms |
| Aug 22, 2026 | 134 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 138 ms |
| Sep 12, 2026 | 150 ms |
| Sep 19, 2026 | 181 ms |
| Sep 26, 2026 | 203 ms |
| Oct 3, 2026 | 215 ms |
| Oct 10, 2026 | 217 ms |
| Oct 17, 2026 | 195 ms |
| Oct 24, 2026 | 172 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
6.8 s · 1.3 MB5 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.8 s faster on a phone.
Wix adds 1.3 s
1.3 sWix costs a phone 1.3 s of main-thread work and 2.5 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.1 s
A phone's processor spends 6.1 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Wix, Google Tag Manager and Facebook and others), adding 4.5 MB and 2.6 s of main-thread time.
Reduce unused JavaScript
600 ms · 813 KiBAbout 813 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Google Tag Manager adds 588 ms
588 msGoogle Tag Manager costs a phone 588 ms of main-thread work and 823 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 387 ms. During a long task the page ignores taps.
Facebook adds 335 ms
335 msFacebook costs a phone 335 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
357 KiB20 files are served with short cache lifetimes, so returning visitors download them again (357 KiB).
LiveChat adds 57 ms
57 msLiveChat costs a phone 57 ms of main-thread work and 592 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
48 KiBPolyfills for old browsers add 48 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
34 KiB34 KiB JavaScript is shipped twice across bundles.
Reduce unused CSS
33 KiBAbout 33 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 94 ms
94 msYour server sent the HTML in 94 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 14.9 s
14.9 sYour largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “DAI3081_Daikin_Website_2560x1440_1.jpg”.
Time to Interactive: 30.4 s
30.4 sThe page becomes fully interactive after 30.4 s. Good is under 3.8 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 58% slower for real visitors
+58%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 117 ms to 172 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 71% slower for real visitors
+71%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 847 ms
847 msReal visitors wait 847 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
5 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 162 ms
162 msReal visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 6.3 MB in 357 requests
6.3 MBYour homepage downloads 6.3 MB in 357 requests on a phone: scripts 3.0 MB (152), images 1.6 MB (39) and other files 1.4 MB (150). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
ea7b3d_5cc81ed473eb496881dc1fefe6a83e34~mv2.jpg weighs 1,001 KiB. On a phone connection a single image that size takes seconds.
3 images far larger than shown
958 KiB3 images are downloaded at several times the size a phone draws them, for example ea7b3d_5cc81ed473eb496881dc1fefe6a83e34~mv2.jpg at 1,280 px wide, shown at 230 px. Resized copies would save about 958 KiB.
3 images in older formats
3 images (1.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.8 g of CO₂ per visit
1.79 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.79 g of CO₂e: 214.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 28 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
66 internal links, 6 external
The homepage links to 66 pages on daikin.com.au and 6 external pages.
6 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Daikin is the most trusted name in air conditioning & HVAC systems with energy efficient solutions for residential & co…”.
One H1 headline
Your main headline reads: “Daikin Australia”.
Title: 51 characters
Your title is a healthy 51 characters: “Daikin Australia | Leading Air Conditioning Company”.
Canonical URL set
The canonical URL is https://www.daikin.com.au/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.daikin.com.au/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,010 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (24 KiB, 123 links), a plain-text guide to the site for AI tools.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /post/when-replace-or-repair-air-conditioner, whose canonical is /article/when-replace-or-repair-air-conditioner. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 pages without an H1
/perfecting-the-air, /products, /buyers-guide, /support, /about-us and /buyers-guide/why-choose-daikin-hot-water and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
7 pages with very little text
/products, /support, /about-us, /products/residential, /products/commercial and /products/light-commercial and 1 other have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “globalThis.defineStrictProperty is not a function”.
2 checks passed
Tap targets are thumb-sized
8 of 8 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
1 link through redirect chains
1 link go through two or more redirects, for example https://web.facebook.com/DaikinAustralia/?_rdc=1&_rdr.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (daikin.com.au).
Valid certificate (81 days left)
The certificate from Let's Encrypt · YR1 verifies for daikin.com.au and is valid for another 81 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://daikin.com.au redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 46 links work
All 46 links checked from your homepage (40 internal, 6 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
daikin.com.au has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 456 words of copy
The homepage carries about 456 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more”.
7 calls to action
The homepage has 7 calls to action, for example “REQUEST A QUOTE”, “Learn more” and “Download Brochures”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 2 customer or partner logos and 5 trust badges.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:amazonses.com include:_spf.salesforce.com include:servers.mcsv.net include:sendgrid.net include:spf.uat…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
11 trackers load before any consent
11Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 6 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
51 other companies contacted
Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Wix.com Website Builder
- Framework
- React
- Analytics
- Google Tag Manager
- Hosting
- Wix
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on daikin.com.au, including 20 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.