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dalstrong.com website review

Visit site (opens in a new tab)Reviewed 7 November 202625 issues · 87 checks

This review found 25 issues worth fixing on dalstrong.com, 11 of them high impact, across 87 checks. The most urgent: page weight: 36.5 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
3.3 s2.0 sMay 16Oct 312.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.1 s
May 23, 20263.0 s
May 30, 20262.9 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.8 s
Jun 27, 20262.8 s
Jul 4, 20262.8 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20262.8 s
Sep 19, 20262.8 s
Sep 26, 20262.7 s
Oct 3, 20262.6 s
Oct 10, 20262.4 s
Oct 17, 20262.2 s
Oct 24, 20262.1 s
Oct 31, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
434 ms156 msMay 16Oct 31304 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026204 ms
May 23, 2026196 ms
May 30, 2026192 ms
Jun 6, 2026196 ms
Jun 13, 2026195 ms
Jun 20, 2026196 ms
Jun 27, 2026196 ms
Jul 4, 2026195 ms
Jul 11, 2026196 ms
Jul 18, 2026195 ms
Jul 25, 2026188 ms
Aug 1, 2026192 ms
Aug 8, 2026195 ms
Aug 15, 2026200 ms
Aug 22, 2026212 ms
Aug 29, 2026241 ms
Sep 5, 2026279 ms
Sep 12, 2026320 ms
Sep 19, 2026356 ms
Sep 26, 2026370 ms
Oct 3, 2026385 ms
Oct 10, 2026396 ms
Oct 17, 2026402 ms
Oct 24, 2026370 ms
Oct 31, 2026304 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 260 ms

    260 ms

    Real visitors wait 260 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 69% slower for real visitors

    +69%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 204 ms to 304 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 696 ms

    696 ms

    Real visitors wait 696 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 28% faster for real visitors

    -28%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

4 to fix25
  • Page weight: 36.5 MB

    36.5 MB

    Your homepage downloads 36.5 MB on a phone, 31.6 MB of it images (87%). Under 2 MB keeps phones on slow connections fast.

  • 7 images over 500 KB

    7 images weigh 5.9 MB together. On a phone connection a single image that size takes seconds.

  • 9 images far larger than shown

    1.1 MB

    9 images are downloaded at several times the size a phone draws them, for example card-meat-knuckles-aluminum-alloy-dalstrong_73e5b201-bbb8-47 at 1,108 px wide, shown at 300 px. Resized copies would save about 1.1 MB.

  • 39 images in older formats

    39 images (11.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 10.3 g of CO₂ per visit

    10.34 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.34 g of CO₂e: 1241.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

9 to fix87
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • 34 tap targets too small

    34 tap targets are too small or too close together to hit reliably with a finger.

  • 15 text elements with low contrast

    15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (11 elements)

    Interactive controls must not be nested: 11 elements on the page fail this check, rated serious by axe-core.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Alternative text of images should not be repeated as text (26 elements)

    Alternative text of images should not be repeated as text: 26 elements on the page fail this check, rated minor by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 695 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix95
  • Meta description is long (176 characters)

    Your meta description is 176 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 545 internal links, 12 external

    The homepage links to 545 pages on dalstrong.com and 12 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Premium Kitchen Knives & Cookware”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Dalstrong ® : Premium Kitchen Knives, Cookware and More”.

  • Canonical URL set

    The canonical URL is https://dalstrong.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://dalstrong.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (5,132 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    /pages/katalyst, /pages/loyalty-rewards, /pages/reviews, /pages/bulk-orders and /pages/custom-order have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /collections/pro-chef, /pages/frequently-asked-questions, /pages/warranty, /pages/loyalty-rewards and /blogs/news have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 168 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix87
  • 74 small tap targets

    74 of 240 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dalstrong.com).

  • Valid certificate (49 days left)

    The certificate from Let's Encrypt · YE2 verifies for dalstrong.com and is valid for another 49 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://dalstrong.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

Domain and trust

  • No CAA record

    dalstrong.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    dalstrong.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 12 years old

    12 years

    dalstrong.com was registered in Jul 2014 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2030

    dalstrong.com is registered until Jul 2030.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,849 words of copy

    The homepage carries about 1,849 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “NEW KATALYST BBQ SERIES SHOP NOW” and “SHOP EXCLUSIVE PRE-BLACK FRIDAY OFFERS”.

  • 82 calls to action

    The homepage has 82 calls to action, for example “Contact Us”, “Sign Up” and “Shop all Knives”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 155 testimonial or review blocks, 24 customer or partner logos and 19 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 42 cookies set on arrival

    42

    Opening the homepage sets 42 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 61 other companies contacted

    Loading the homepage contacts 61 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Redo · Yotpo Product Reviews · Klaviyo Email Marketing Sms · Preproduct Pre Order · Videowise Connect · Microsoft Clarity · Essential Post Purchase Upsell · govx.com · printful.com · nfcube.com · digitaloceanspaces.com · merchantyard.com · shareasale.com · hextom.com · goaffpro.com · dalstrong.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
1 open role
Job board
smartrecruiters

Company

Headquarters
Toronto

Upkeep, stack, hiring and company data from programmable.info

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This review found 25 issues on dalstrong.com, including 3 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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