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dancingdeer.com website review

Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 80 checks

This review found 38 issues worth fixing on dancingdeer.com, 14 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.5 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
Aug 8, 20261.6 s
Aug 22, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.5 s
Oct 10, 20262.0 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dancingdeer.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dancingdeer.com at 0.4 s0.4 s
  2. dancingdeer.com at 0.8 s0.8 s
  3. dancingdeer.com at 1.3 s1.3 s
  4. dancingdeer.com at 1.7 s1.7 s
  5. dancingdeer.com at 2.1 s2.1 s
  6. dancingdeer.com at 2.5 s2.5 s
  7. dancingdeer.com at 3.0 s3.0 s
  8. dancingdeer.com at 3.4 s3.4 s

Speed

9 to fix59
  • Reduce unused JavaScript

    3.5 s · 605 KiB

    About 605 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Clarity and Accessibe Accessibility Overlay and others), adding 5.9 MB and 534 ms of main-thread time.

  • Use efficient cache lifetimes

    850 ms · 191 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (191 KiB).

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    716 KiB

    11 images could be 716 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Vimeo adds 90 ms

    90 ms

    Vimeo costs a phone 90 ms of main-thread work and 5.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused CSS

    300 ms · 64 KiB

    About 64 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    150 ms · 45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    33 KiB

    33 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 19.7 s

    19.7 s

    Your largest element takes 19.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.9 s

    19.9 s

    The page becomes fully interactive after 19.9 s. Good is under 3.8 s.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 406 ms

    406 ms

    Real visitors wait 406 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 103 ms

    103 ms

    Scripts block the page for only 103 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 8.5 MB in 243 requests

    8.5 MB

    Your homepage downloads 8.5 MB in 243 requests on a phone: other files 5.2 MB (114), scripts 1.5 MB (72) and images 1.4 MB (39). Under 2 MB keeps phones on slow connections fast.

  • 9 images below the first screen load straight away

    9 images further down the page (721 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images far larger than shown

    189 KiB

    2 images are downloaded at several times the size a phone draws them, for example DD_MiddleBanner.jpg at 2,440 px wide, shown at 390 px. Resized copies would save about 189 KiB.

  • About 2.4 g of CO₂ per visit

    2.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.40 g of CO₂e: 287.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8091
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • 22 images without alt text

    22 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 7767
  • No page title

    Your page has no <title>, so Google has to invent the blue link in search results.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • One H1 headline

    Your <h1> is empty.

  • 232 internal links, 15 external

    The homepage links to 232 pages on dancingdeer.com and 15 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://www.dancingdeer.com/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.dancingdeer.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,061 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.dancingdeer.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix41
  • 1 linked page is broken

    Your homepage links to https://www.dancingdeer.com/collections/gift-boxes, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 14 pages without a title

    https://www.dancingdeer.com/collections/new-creations-1, https://www.dancingdeer.com/collections/cookie-collection, https://www.dancingdeer.com/collections/brownie-collection, https://www.dancingdeer.com/collections/gluten-free-collection, https://www.dancingdeer.com/collections/chocolate and https://www.dancingdeer.com/collections/caramel and 8 others have no <title>, so Google invents the link text in results.

  • 14 pages without a meta description

    https://www.dancingdeer.com/collections/new-creations-1, https://www.dancingdeer.com/collections/cookie-collection, https://www.dancingdeer.com/collections/brownie-collection, https://www.dancingdeer.com/collections/gluten-free-collection, https://www.dancingdeer.com/collections/chocolate and https://www.dancingdeer.com/collections/caramel and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 12 pages without an H1

    https://www.dancingdeer.com/collections/new-creations-1, https://www.dancingdeer.com/collections/cookie-collection, https://www.dancingdeer.com/collections/brownie-collection, https://www.dancingdeer.com/collections/gluten-free-collection, https://www.dancingdeer.com/collections/chocolate and https://www.dancingdeer.com/collections/caramel and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

2 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 5488
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    44 of 49 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 6 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 839 words of copy

    The homepage carries about 839 words of visible text.

4 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop”, “Contact Our Gifting Team” and “Subscribe”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 4 email links.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 4 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dancingdeer.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Inbox · Klaviyo Email Marketing Sms · Giftship · wdsapp.com · makeprosimp.com · shopapps.site · thanhhd.com · omnisnippet1.com · expertvillagemedia.com · nfcube.com · amazonaws.com · multiship.app · nice-team.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Company

Founded
1994
Headquarters
Boston

Upkeep, stack, hiring and company data from programmable.info

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