danjohn.mt website review

12 images could be 727 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 250 ms.

About 24 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 130 ms faster on a phone.

1 long task block the main thread while loading, the longest for 126 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 third-party services load with your homepage (Shopify and shop.app), adding 67 KiB and 28 ms of main-thread time.

About 10 KiB of CSS is downloaded but never applied on this page.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 174 requests on a phone: images 940 KiB (15), other files 765 KiB (93) and scripts 254 KiB (42). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 tap target is too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

10 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4, h2 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 14 characters: “Dan John Malta”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 14 characters: “Dan John Malta”. 70 to 160 characters is enough to sell the click.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 50 pages on danjohn.mt and 12 external pages.

https://danjohn.mt/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://danjohn.mt/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://danjohn.mt/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://danjohn.mt/pages/contact and https://danjohn.mt/collections use the same meta description. A description written for each page earns more clicks.

https://danjohn.mt/collections/pantaloni, https://danjohn.mt/collections/maglie, https://danjohn.mt/collections/cravatte, https://danjohn.mt/customer_authentication/redirect, https://danjohn.mt/collections/giacche and https://danjohn.mt/collections/camicie and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage has only about 125 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.