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dapperanddashing.com website review
Visit site (opens in a new tab)Reviewed 1 November 202638 issues · 106 checks
This review found 38 issues worth fixing on dapperanddashing.com, 16 of them high impact, across 106 checks. The most urgent: page weight: 25.0 MB in 291 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #26,652 of 81,638 reviewed websitesbeats 62%
- #15,886 of 40,460 online storesbeats 54%
- #386 of 2,109 WooCommerce storesbeats 77%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.3 s |
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 131 ms |
| May 16, 2026 | 129 ms |
| May 23, 2026 | 124 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 128 ms |
| Jun 13, 2026 | 136 ms |
| Jun 20, 2026 | 146 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 160 ms |
| Jul 11, 2026 | 161 ms |
| Jul 18, 2026 | 158 ms |
| Jul 25, 2026 | 155 ms |
| Aug 1, 2026 | 149 ms |
| Aug 8, 2026 | 146 ms |
| Aug 15, 2026 | 145 ms |
| Aug 22, 2026 | 143 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 156 ms |
| Sep 26, 2026 | 162 ms |
| Oct 3, 2026 | 165 ms |
| Oct 10, 2026 | 162 ms |
| Oct 17, 2026 | 161 ms |
| Oct 24, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
2.0 s
2.4 s
2.9 s
3.3 s
dapperanddashing.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.1 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 3.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,813 HTML elements
The page has 3,813 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
6.4 MB39 images could be 6.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Facebook, Accessibe Accessibility Overlay and TikTok and others), adding 994 KiB and 1.5 s of main-thread time.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
578 KiBAbout 578 KiB of JavaScript is downloaded but never used on this page.
Facebook adds 390 ms
390 msFacebook costs a phone 390 ms of main-thread work and 230 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 353 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
292 KiB15 files are served with short cache lifetimes, so returning visitors download them again (292 KiB).
Reduce unused CSS
150 ms · 53 KiBAbout 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
50 KiBPolyfills for old browsers add 50 KiB JavaScript that modern phones do not need.
Minify CSS
8 KiB8 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 11 ms
11 msYour server sent the HTML in 11 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 28.9 s
28.9 sVisually, the page fills in at 28.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 82.1 s
82.1 sThe page becomes fully interactive after 82.1 s. Good is under 3.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 131 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 188 ms
188 msReal visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Largest Contentful Paint: 2.1 s
2.1 sYour largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Gentleman’s Guru presents a distinguished array of timeless…”.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 25.0 MB in 291 requests
25.0 MBYour homepage downloads 25.0 MB in 291 requests on a phone: images 23.0 MB (140), scripts 1.7 MB (78) and stylesheets 93 KiB (13). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 3.5 MB together. On a phone connection a single image that size takes seconds.
3 images far larger than shown
3.0 MB3 images are downloaded at several times the size a phone draws them, for example Mens-Black-Tuxedos-from-Gentlemansguru.com_.png at 2,304 px wide, shown at 360 px. Resized copies would save about 3.0 MB.
40 images in older formats
40 images (9.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
37 images below the first screen load straight away
37 images further down the page (8.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 7.1 g of CO₂ per visit
7.07 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.07 g of CO₂e: 848.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
50 links crawlers can't follow
50 links have no real href, so search engines can't follow them.
3 H1 headlines
There are 3 <h1> headlines (“Dapper & Dashing”, “” and “”). One clear main headline is easier for people and search engines.
491 internal links, 11 external
The homepage links to 491 pages on dapperanddashing.com and 11 external pages.
7 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Discover Dapper and Dashing Tux. The Latest styles in men's formal wear and accessories for men. Shop Gentleman's Guru …”.
Title: 37 characters
Your title is a healthy 37 characters: “Dapper and Dashing - Gentleman's Guru”.
Canonical URL set
The canonical URL is https://www.gentlemansguru.com/dapper-and-dashing/.
Structured data in place
Structured data found: Article, BreadcrumbList, ImageObject, Organization and Person.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://gentlemansguru.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,802 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 21 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 186 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 small tap targets
8 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 503 ()”.
4 distorted images
4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://www.gentlemansguru.com/cdn-cgi/l/email-protection (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
2 links through redirect chains
2 links go through two or more redirects, for example https://www.facebook.com/sharer.php?u=https://www.gentlemansguru.com/dapper-and-dashing/.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (gentlemansguru.com).
Valid certificate (67 days left)
The certificate from Google Trust Services · WE1 verifies for dapperanddashing.com and is valid for another 67 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://dapperanddashing.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
gentlemansguru.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 9 years old
9 yearsgentlemansguru.com was registered in Nov 2016 through Launchpad.com Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only ssl.com, comodoca.com, digicert.com and letsencrypt.org to issue certificates for gentlemansguru.com, so a mis-issued certificate from anyone else is refused.
Registered until Nov 2028
gentlemansguru.com is registered until Nov 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
About 727 words of copy
The homepage carries about 727 words of visible text.
7 checks passed
73 calls to action
The homepage has 73 calls to action, for example “Contact”, “Login / Register” and “Shop All Tuxedos”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 90 testimonial or review blocks and 69 customer or partner logos.
Analytics in place
Analytics detected: Meta Pixel and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
No DMARC policy
dapperanddashing.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
dapperanddashing.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
dapperanddashing.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
- It runs WordPress 3.7.1; the current release is 7.1.4.
- 3 plugins are behind their latest release.trustpilot-reviews 1.0 → 3.16.0 · klaviyo 3.8.3 → 3.9.0 · woocommerce 2.1.4 → 11.2.1
Stack
- CMS
- WordPress 3.7.1
- Framework
- jQuery
- E-commerce
- WooCommerce
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on dapperanddashing.com, including 17 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.