data-axle.com website review

About 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

44 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.

123 files are served with short cache lifetimes, so returning visitors download them again (841 KiB).

6 images could be 990 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, Hubspot and FontAwesome CDN and others), adding 2.2 MB and 1.5 s of main-thread time.

About 263 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

Google Tag Manager costs a phone 697 ms of main-thread work and 1,001 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 3.9 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Hubspot costs a phone 356 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

FontAwesome CDN costs a phone 251 ms of main-thread work and 209 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Vimeo costs a phone 35 ms of main-thread work and 509 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

20 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.

21 KiB could be saved by minifying JavaScript.

15 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 16.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “DATA • INTELLIGENCE • ACTIVATION See your audience clearly.…”.

The page becomes fully interactive after 28.7 s. Good is under 3.8 s.

The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

Scripts block taps and scrolling for 565 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

15 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.9 MB in 214 requests on a phone: scripts 2.4 MB (93), images 1.9 MB (38) and stylesheets 221 KiB (20). Under 2 MB keeps phones on slow connections fast.

5 images are downloaded at several times the size a phone draws them, for example Signalfuse-Customer-Discovery.png at 2,414 px wide, shown at 360 px. Resized copies would save about 850 KiB.

6 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

4 images (865 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 167.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

<svg> elements with an img or image role must have alternative text: 1 element on the page fails this check, rated serious by axe-core.

15 images have no alt text, which hurts accessibility and image search.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

3 links have no real href, so search engines can't follow them.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 136 pages on data-axle.com and 28 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

6 errors were logged to the browser console while the page loaded, for example “heap is not defined sendWebVitalsFCPtoHeap (https://www.data-axle.com/wp-content/themes/data-axle/js/web-vitals.js:18:5)”.

Chrome logged issues while loading the page (“Cookie”).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

2 links go through two or more redirects, for example https://recruiting.adp.com/srccar/public/RTI.home?d=External&c=1130007.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

data-axle.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

data-axle.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 960 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 27 cookies, 2 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.