Website review, no card needed

datto.com logo

datto.com website review

Visit site (opens in a new tab)Reviewed 31 October 202622 issues · 99 checks

This review found 22 issues worth fixing on datto.com, 4 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s1.4 sMay 9Oct 241.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.3 s
May 16, 20262.5 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.5 s
Jun 20, 20262.3 s
Jun 27, 20262.1 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20261.9 s
Aug 8, 20261.8 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
131 ms92 msMay 9Oct 24109 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202699 ms
May 16, 202696 ms
May 23, 2026100 ms
May 30, 2026104 ms
Jun 6, 2026108 ms
Jun 13, 2026110 ms
Jun 20, 2026111 ms
Jun 27, 2026113 ms
Jul 4, 2026113 ms
Jul 11, 2026118 ms
Jul 18, 2026115 ms
Jul 25, 2026112 ms
Aug 1, 2026113 ms
Aug 8, 2026111 ms
Aug 15, 2026113 ms
Aug 22, 2026111 ms
Aug 29, 2026119 ms
Sep 5, 2026124 ms
Sep 12, 2026120 ms
Sep 19, 2026126 ms
Sep 26, 2026120 ms
Oct 3, 2026121 ms
Oct 10, 2026123 ms
Oct 17, 2026112 ms
Oct 24, 2026109 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of datto.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. datto.com at 0.4 s0.4 s
  2. datto.com at 0.8 s0.8 s
  3. datto.com at 1.1 s1.1 s
  4. datto.com at 1.5 s1.5 s
  5. datto.com at 1.9 s1.9 s
  6. datto.com at 2.3 s2.3 s
  7. datto.com at 2.6 s2.6 s
  8. datto.com at 3.0 s3.0 s

datto.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix88
  • Render-blocking requests

    1.2 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Mobile performance score: 88

    88/100

    Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    650 ms · 102 KiB

    2 images could be 102 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Optanon, Google Tag Manager and jQuery CDN and others), adding 823 KiB and 564 ms of main-thread time.

  • Optanon adds 336 ms

    336 ms

    Optanon costs a phone 336 ms of main-thread work and 563 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 271 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    205 KiB

    About 205 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    204 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (204 KiB).

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 554 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 10.4 s

    10.4 s

    The page becomes fully interactive after 10.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.2 s

    3.2 s

    Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Protect what matters. Handle what's next. Backup, recovery …”.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Speed Index: 3.6 s

    3.6 s

    Visually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 99 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 120 ms

    120 ms

    Real visitors wait 120 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 607 ms

    607 ms

    Real visitors wait 607 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 191 ms

    191 ms

    Scripts block the page for only 191 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix93
  • 3 images below the first screen load straight away

    3 images further down the page (352 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (78 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.5 g of CO₂ per visit

    0.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 54.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.6 MB in 59 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 59 requests on a phone: scripts 821 KiB (14), images 583 KiB (29) and fonts 73 KiB (3). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9293
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 53 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293
  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 7 links with vague text

    7 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 100 internal links, 19 external

    The homepage links to 100 pages on datto.com and 19 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Protect what matters. Handle what's next.”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Datto | IT Solutions Built for You”.

  • Canonical URL set

    The canonical URL is https://www.datto.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.datto.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,279 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (12 KiB, 97 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    15 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 30 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://portal.dattobackup.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (datto.com).

  • Valid certificate (131 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for datto.com and is valid for another 131 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://datto.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 58 links work

    All 58 links checked from your homepage (40 internal, 18 external) answered without errors.

Domain and trust

  • DNSSEC is off

    datto.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 23 years old

    23 years

    datto.com was registered in Dec 2002 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, sectigo.com, globalsign.com and awstrust.com to issue certificates for datto.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Dec 2030

    datto.com is registered until Dec 2030.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 967 words of copy

    The homepage carries about 967 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a demo”.

  • 21 calls to action

    The homepage has 21 calls to action, for example “Contact Sales”, “Contact UsReach out to Datto experts” and “Get A Demo”.

  • Social proof on the page

    Social proof on the homepage: 6 testimonial or review blocks and 2 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{i}._ip.%{h}._ehlo.%{d}._spf.vali.email ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.4.
  • 2 plugins are behind their latest release.download-monitor 5.2.9 → 5.3.6 · weglot 6.2 → 6.4.3

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Founded
2007
Headquarters
Norwalk

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 22 issues on datto.com, including 12 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25