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daviddonahue.com website review
Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 83 checks
This review found 33 issues worth fixing on daviddonahue.com, 9 of them high impact, across 83 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #25,242 of 109,350 reviewed websitesbeats 72%
- #16,619 of 61,859 online storesbeats 67%
- #16,121 of 56,401 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 129 ms |
| May 30, 2026 | 135 ms |
| Jun 6, 2026 | 131 ms |
| Jun 13, 2026 | 138 ms |
| Jun 20, 2026 | 136 ms |
| Jun 27, 2026 | 131 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 125 ms |
| Jul 18, 2026 | 121 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 120 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 120 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 121 ms |
| Sep 12, 2026 | 122 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 120 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 128 ms |
| Oct 24, 2026 | 131 ms |
| Oct 31, 2026 | 137 ms |
| Nov 7, 2026 | 144 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.7 s
3.0 s
Speed
Improve image delivery
3.4 s · 1.4 MB16 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.4 s faster on a phone.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
600 ms · 1.0 MBAbout 1.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, ContentSquare and Accessibe Accessibility Overlay and others), adding 1.4 MB and 1.0 s of main-thread time.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
600 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Reduce unused CSS
450 ms · 96 KiBAbout 96 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 298 ms
298 msGoogle Tag Manager costs a phone 298 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,042 HTML elements
The page has 2,042 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 113 ms
113 msShopify costs a phone 113 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
241 KiB14 files are served with short cache lifetimes, so returning visitors download them again (241 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 209 ms. During a long task the page ignores taps.
Legacy JavaScript
43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need.
Minify CSS
14 KiB14 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.2 s
12.2 sYour largest element takes 12.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 27.2 s
27.2 sThe page becomes fully interactive after 27.2 s. Good is under 3.8 s.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 287 ms
287 msScripts block taps and scrolling for 287 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 118 ms
118 msReal visitors wait 118 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 437 ms
437 msReal visitors wait 437 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 19.0 MB in 239 requests
19.0 MBYour homepage downloads 19.0 MB in 239 requests on a phone: media 13.1 MB (1), images 3.0 MB (28) and scripts 1.8 MB (92). Under 2 MB keeps phones on slow connections fast.
8 images below the first screen load straight away
8 images further down the page (759 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images in older formats
3 images (208 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 5.4 g of CO₂ per visit
5.39 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.39 g of CO₂e: 646.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Scrollable region must have keyboard access (20 elements)
Scrollable region must have keyboard access: 20 elements on the page fail this check, rated serious by axe-core.
8 images without alt text
8 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
23 links without text
23 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (236 characters)
Your meta description is 236 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
148 internal links, 7 external
The homepage links to 148 pages on daviddonahue.com and 7 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Somewhere extraordinary. Somewhere exceptional.”.
Title: 49 characters
Your title is a healthy 49 characters: “David Donahue | Luxury With Its Sleeves Rolled Up”.
Canonical URL set
The canonical URL is https://www.daviddonahue.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.daviddonahue.com/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.daviddonahue.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (725 words), so crawlers that don't run JavaScript still read it.
Other pages
3 linked pages are broken
Your homepage links to https://www.daviddonahue.com/collections/all, https://www.daviddonahue.com/collections/all-shirts and https://www.daviddonahue.com/collections/holiday-2026, which answer with an error. Visitors hit a dead end and search engines drop them.
1 page without an H1
https://www.daviddonahue.com/collections/signature-silk has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 66 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=26044844&tm=gtm002&Ver=2&mid=80c0e6fa-da32-48fe-ba6a-54a12c4fb48b&bo=1&sid=5bd6cd80dddc11f1ac21ab29451fc869&vid=5bd6eee0dddc11f1a54a6955230e3af0&vids=1&msclkid=N&pi=91.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
50 of 53 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 20 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 460 words of copy
The homepage carries about 460 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
12 calls to action
The homepage has 12 calls to action, for example “SHOP”, “SHOP COLLECTIONS” and “SHOP BY COLLECTION Show menu”.
44 short forms
44 short forms (1 field at most) are right on the homepage.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
50 other companies contacted
Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at daviddonahue.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Wiser Upsell Cross Sell · Elevar Conversion Tracking · Contentsquare Analytics · Mntn · rise-ai.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Vue.js
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on daviddonahue.com, including 14 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.