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davisnet.com website review

Visit site (opens in a new tab)Reviewed 5 November 202638 issues · 94 checks

This review found 38 issues worth fixing on davisnet.com, 11 of them high impact, across 94 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of davisnet.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. davisnet.com at 1.1 s1.1 s
  2. davisnet.com at 2.1 s2.1 s
  3. davisnet.com at 3.2 s3.2 s
  4. davisnet.com at 4.2 s4.2 s
  5. davisnet.com at 5.3 s5.3 s
  6. davisnet.com at 6.4 s6.4 s
  7. davisnet.com at 7.4 s7.4 s
  8. davisnet.com at 8.5 s8.5 s

davisnet.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix46
  • Reduce unused JavaScript

    1.1 s · 590 KiB

    About 590 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.1 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Clarity and others), adding 1.1 MB and 1.1 s of main-thread time.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 681 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 367 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (367 KiB).

  • Reduce unused CSS

    300 ms · 62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 248 ms

    248 ms

    Google Tag Manager costs a phone 248 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 225 ms

    225 ms

    Shopify costs a phone 225 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,859 HTML elements

    The page has 1,859 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix44
  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 951 ms

    951 ms

    Scripts block taps and scrolling for 951 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.029

    0.029

    The layout barely moves while loading (CLS 0.029, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 3.1 MB in 341 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 341 requests on a phone: scripts 1.6 MB (94), other files 875 KiB (178) and images 468 KiB (57). Under 2 MB keeps phones on slow connections fast.

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8075
  • Inline text spacing must be adjustable with custom stylesheets (1 element)

    Inline text spacing must be adjustable with custom stylesheets: 1 element on the page fails this check, rated serious by axe-core.

  • 56 images without alt text

    56 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    15 elements hidden from screen readers can still receive keyboard focus.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 12 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 14 WCAG 2.2 A/AA and best-practice rules on the phone render: 12 passed and 2 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9278
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Davis Instruments: Best Weather Instruments to Track Climate Changes”.

  • Canonical points to another host

    Your canonical URL points to davisinstruments.com, not davisnet.com, so Google may credit that host instead.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Davis Instruments” and “Davis Instruments”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://davisinstruments.com)”.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 176 internal links, 21 external

    The homepage links to 176 pages on davisnet.com and 21 external pages.

4 checks passed
  • Meta description: 137 characters

    Your meta description is 137 characters: “Discover high-quality weather instruments for accurate data collection. Shop Davis Instruments for reliable weather sta…”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://davisnet.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

Other pages

1 to fix95
  • 1 page without a meta description

    /pages/support has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9289
  • 42 distorted images

    42 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'parentNode')”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://davisnet.com/account.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (davisnet.com).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YE1 verifies for davisnet.com and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://davisnet.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 54 links work

    All 54 links checked from your homepage (40 internal, 14 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    davisnet.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    davisnet.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 31 years old

    31 years

    davisnet.com was registered in Jul 1995 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jul 2027

    davisnet.com is registered until Jul 2027.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 25 words

    The homepage has only about 25 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 20 calls to action

    The homepage has 20 calls to action, for example “Shop”, “Contact Us” and “Demo Kits”.

  • 4 short forms

    4 short forms (4 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Microsoft Clarity · Conversion Companion · Wingify · Attentive · Pagefly Ai Page Builder · Littledata The Data Layer · Fether Frequently Bought · Ryviu Product Reviews · Bm Country Blocker Ip Blocker · Boostymark Regionblock · Checkout Companion · Globo Product Options · hulkapps.com · adroll.com · chimpstatic.com · attn.tv · hubapi.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Hiring

Hiring
17 open roles
Job board
paylocity

Company

Headquarters
Hayward

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 38 issues on davisnet.com, including 16 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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