dazblackshop.com website review

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

The page has 2,227 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

3 third-party services load with your homepage (Klaviyo, Shopify and shop.app), adding 272 KiB and 110 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “DAZ GAMES 8 BIT BLACK TEE”.

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 5.9 s. Good is under 3.8 s.

The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 84 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 44.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 12 characters: “Daz Black uk”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your <h1> is empty.

The homepage links to 31 pages on dazblackshop.com and 18 external pages.

https://dazblackshop.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://dazblackshop.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://dazblackshop.com/collections/clearance, https://dazblackshop.com/collections/off-the-hook, https://dazblackshop.com/customer_authentication/redirect and https://dazblackshop.com/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://dazblackshop.com/products/daz-games-8-bit-black-tee and https://dazblackshop.com/products/daz-games-grabber-black-tee use the same meta description. A description written for each page earns more clicks.

https://dazblackshop.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

11 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 110 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.