dbcosmetics.co.nz website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user INP: 306 ms

  306 ms

  Real visitors wait 306 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

• Tap response (INP) held steady for real visitors

  +1%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 310 ms to 304 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -4%

  Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.8 MB

  5.8 MB

  Your homepage downloads 5.8 MB on a phone, 2.1 MB of it images (36%). Under 2 MB keeps phones on slow connections fast.

• 1 image over 500 KB

  DB_Collection_Callout_-_1000x636px_8_4c10be98-315d-4934-ac6e weighs 807 KiB. On a phone connection a single image that size takes seconds.

  Elements (1)

• 1 image in older formats

  1 image (807 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 1.6 g of CO₂ per visit

  1.64 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.64 g of CO₂e: 196.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• ARIA attributes must conform to valid names (1 element)

  ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.

  Elements (1)

• 2 text elements with low contrast

  2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  Elements (2)

• 1 tap target too small

  1 tap target is too small or too close together to hit reliably with a finger.

  Elements (1)

• 71 images without alt text

  71 images have no alt text, which hurts accessibility and image search.

  View sourceElements (3)

• All page content should be contained by landmarks (20 elements)

  All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

  Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  Elements (2)

• 28 links without text

  28 visible links have no text or label, so screen readers cannot say where they go.

• 2 form fields without a label

  2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• Alternative text of images should not be repeated as text (5 elements)

  Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

  Elements (3)

• Headings should not be empty (1 element)

  Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• 4 H1 headlines

  There are 4 <h1> headlines (“Real Designer Cosmetics. Real People Prices. | DB…”, “” and “designer-inspired foundation”). One clear main headline is easier for people and search engines.

  View source

• Meta description is long (180 characters)

  Your meta description is 180 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• 656 internal links, 6 external

  The homepage links to 656 pages on dbcosmetics.co.nz and 6 external pages.

• 1 page without a title

  https://www.dbcosmetics.co.nz/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  Elements (1)

• 1 linked page hidden from search

  https://www.dbcosmetics.co.nz/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  Elements (1)

• 3 pages without a meta description

  https://www.dbcosmetics.co.nz/customer_authentication/redirect, https://www.dbcosmetics.co.nz/collections/glow-up and https://www.dbcosmetics.co.nz/collections/all-about-lips have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (3)

• 1 page without an H1

  https://www.dbcosmetics.co.nz/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

• 1 page slow to respond

  https://www.dbcosmetics.co.nz/collections/glow-up took over 3 s to send its HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 113 found) and read each the way a search engine does.

• 119 small tap targets

  119 of 277 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 6 JavaScript errors while loading

  6 errors were logged to the browser console while the page loaded, for example “Access to script at 'https://www.matchmymakeup.com/client/RGVzaWduZXIgQnJhbmRzIEFV/v2/init.js' from origin 'https://www…”.

• No phone number on the homepage

  A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

• No analytics detected

  No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• No opening hours

  The homepage shows no opening hours. If customers visit or call, show when.

• No map or directions link

  There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

• About 2,580 words of copy

  The homepage carries about 2,580 words of visible text.

• 5 trackers load before any consent

  5

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

• 21 cookies set on arrival

  21

  Opening the homepage sets 21 cookies (measured from a US location before any click).

• No consent tool detected

  No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

• 40 other companies contacted

  Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.