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dbeckshoes.com website review
Visit site (opens in a new tab)Reviewed 13 November 202631 issues · 81 checks
This review found 31 issues worth fixing on dbeckshoes.com, 7 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,389 of 108,857 reviewed websitesbeats 49%
- #32,644 of 61,765 online storesbeats 41%
- #31,334 of 56,365 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.5 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 118 ms |
| May 30, 2026 | 117 ms |
| Jun 6, 2026 | 119 ms |
| Jun 13, 2026 | 119 ms |
| Aug 29, 2026 | 132 ms |
| Sep 5, 2026 | 137 ms |
| Sep 12, 2026 | 129 ms |
| Sep 26, 2026 | 127 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.1 s · 266 KiBAbout 266 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
4,551 HTML elements
The page has 4,551 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
850 ms · 233 KiB12 files are served with short cache lifetimes, so returning visitors download them again (233 KiB).
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
500 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 715 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7 third-party services on the page
7 third-party services load with your homepage (Shopify, helixo.co and xcottons.com and others), adding 699 KiB and 334 ms of main-thread time.
Improve image delivery
150 ms · 30 KiB1 image could be 30 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 27 KiBAbout 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
50 ms · 67 KiBPolyfills for old browsers add 67 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.6 s
9.6 sYour largest element takes 9.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 9.6 s
9.6 sThe page becomes fully interactive after 9.6 s. Good is under 3.8 s.
Speed Index: 4.2 s
4.2 sVisually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 118 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 33 ms
33 msScripts block the page for only 33 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.5 MB in 214 requests
2.5 MBYour homepage downloads 2.5 MB in 214 requests on a phone: other files 956 KiB (143), scripts 809 KiB (50) and images 354 KiB (8). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 83.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
ARIA toggle fields must have an accessible name (1 element)
ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (18 elements)
All page content should be contained by landmarks: 18 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
2 checks passed
Every image has alt text
All 54 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (231 characters)
Your meta description is 231 characters; Google truncates after about 160, so the end of your pitch is cut.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
One H1 headline
Your <h1> is empty.
203 internal links, 4 external
The homepage links to 203 pages on dbeckshoes.com and 4 external pages.
5 checks passed
Title: 52 characters
Your title is a healthy 52 characters: “Everyday Adventure Awaits | Dbeckshoes – Dbeck Shoes”.
Canonical URL set
The canonical URL is https://dbeckshoes.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://dbeckshoes.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,327 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://dbeckshoes.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://dbeckshoes.com/collections/trail-she-roes and https://dbeckshoes.com/collections/she-roes all use the title “Trail She-roes – Dbeck Shoes”. Search engines can't tell which page to show for a search, so each competes with the others.
12 pages without a meta description
https://dbeckshoes.com/collections/all, https://dbeckshoes.com/collections/trail-she-roes, https://dbeckshoes.com/collections/trailblazers, https://dbeckshoes.com/collections/active-accessories, https://dbeckshoes.com/collections/outdoor-product and https://dbeckshoes.com/collections/she-roes and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
12 pages without an H1
https://dbeckshoes.com/collections/all, https://dbeckshoes.com/collections/trail-she-roes, https://dbeckshoes.com/collections/trailblazers, https://dbeckshoes.com/collections/active-accessories, https://dbeckshoes.com/pages/about-us and https://dbeckshoes.com/collections/she-roes and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
3 pages with very little text
https://dbeckshoes.com/collections/active-accessories, https://dbeckshoes.com/collections/women-hiking and https://dbeckshoes.com/collections/men-trailblaze have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
34 small tap targets
34 of 155 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 80 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,382 words of copy
The homepage carries about 1,382 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “BUY 1 GET 1 FREE🎁” and “SHOP ALL”.
57 calls to action
The homepage has 57 calls to action, for example “Start shopping”, “BUY 1 GET 1 FREE🎁” and “SHOP ALL”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Outbrain (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dbeckshoes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Bucks · Xcotton Guard · Ufe · Judge Me Reviews · Post Purchase Protection · Upsell Funnel Engine Upsells · Tms Prod V 2253b85 · automizely.com · helixo.co · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on dbeckshoes.com, including 9 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.