deadlynortheurope.com website review

About 244 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

11 images could be 367 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

9 files are served with short cache lifetimes, so returning visitors download them again (89 KiB).

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

The page has 2,653 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 2.4 s on main-thread work while loading, 754 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 71 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Wistia, loox.io and Shopify and others), adding 874 KiB and 448 ms of main-thread time.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

About 46 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 long task block the main thread while loading, the longest for 123 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 15.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.0 s. Good is under 3.8 s.

The layout shifts by 0.716 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.0 MB in 353 requests on a phone: images 1.0 MB (91), scripts 960 KiB (144) and other files 778 KiB (99). Under 2 MB keeps phones on slow connections fast.

3 images (143 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (34 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 element hidden from screen readers can still receive keyboard focus.

5 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

8 visible links have no text or label, so screen readers cannot say where they go.

There are 2 <h1> headlines (“The Deadly North” and “We clean up after ourselves.”). One clear main headline is easier for people and search engines.

The homepage links to 114 pages on deadlynortheurope.com and 5 external pages.

There is no https://thedeadlynorth.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://thedeadlynorth.com/pages/shop-by-brand has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 338 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 16 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.