deafadventures.nz website review

16 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

7 third-party services load with your homepage (Shopify, gelato.tech and useamp.com and others), adding 688 KiB and 769 ms of main-thread time.

Shopify costs a phone 714 ms of main-thread work and 485 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 long tasks block the main thread while loading, the longest for 745 ms. During a long task the page ignores taps.

About 416 KiB of JavaScript is downloaded but never used on this page.

A phone's processor spends 2.7 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 2,344 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

4 images could be 101 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

6 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).

About 27 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

7 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

Scripts block taps and scrolling for 348 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 15.0 MB in 249 requests on a phone: media 12.9 MB (3), scripts 919 KiB (91) and other files 787 KiB (100). Under 2 MB keeps phones on slow connections fast.

4 images are downloaded at several times the size a phone draws them, for example Untitleddesign.png at 600 px wide, shown at 168 px. Resized copies would save about 129 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 4.24 g of CO₂e: 508.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

5 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

Your title is only 15 characters: “Deaf Adventures”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“T h e b e s t a d v e n t u r e o f y o u r l i f…” and “JAPAN 2026”). One clear main headline is easier for people and search engines.

Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: sameAs is not an absolute URL ("facebook.com/deafadventures")”.

2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

The homepage links to 61 pages on deafadventures.nz and 3 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://deafadventures.nz/pages/about-us, https://deafadventures.nz/collections/all, https://deafadventures.nz/pages/private-tours, https://deafadventures.nz/collections/past-tours and https://deafadventures.nz/pages/contact have no meta description, so Google writes the search snippet from whatever text it finds.

https://deafadventures.nz/products/sailing-greek-islands-2027 and https://deafadventures.nz/products/sailing-greek-islands-2028 use the same meta description. A description written for each page earns more clicks.

https://deafadventures.nz/collections/all, https://deafadventures.nz/collections/upcoming-tours, https://deafadventures.nz/pages/private-tours, https://deafadventures.nz/collections/past-tours, https://deafadventures.nz/pages/faq and https://deafadventures.nz/pages/contact have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

7 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,252 words of visible text.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.