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deakudibal.dk website review
Visit site (opens in a new tab)Reviewed 10 November 202619 issues · 59 checks
This review found 19 issues worth fixing on deakudibal.dk, 4 of them high impact, across 59 checks. The most urgent: 1 button without a name. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.2 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.3 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.2 s |
| Oct 10, 2026 | 1.2 s |
| Oct 17, 2026 | 1.2 s |
| Oct 24, 2026 | 1.2 s |
| Oct 31, 2026 | 1.2 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 129 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 141 ms |
| Jun 13, 2026 | 142 ms |
| Jun 20, 2026 | 142 ms |
| Jun 27, 2026 | 137 ms |
| Jul 4, 2026 | 134 ms |
| Jul 11, 2026 | 137 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 151 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 160 ms |
| Aug 22, 2026 | 159 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 151 ms |
| Sep 19, 2026 | 144 ms |
| Sep 26, 2026 | 147 ms |
| Oct 3, 2026 | 150 ms |
| Oct 10, 2026 | 153 ms |
| Oct 17, 2026 | 163 ms |
| Oct 24, 2026 | 154 ms |
| Oct 31, 2026 | 152 ms |
| Nov 7, 2026 | 141 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Tap response (INP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 129 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 138 ms
138 msReal visitors wait 138 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 358 ms
358 msReal visitors wait 358 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 3.9 MB
3.9 MBYour homepage downloads 3.9 MB on a phone, 299 KiB of it images (8%). Under 2 MB keeps phones on slow connections fast.
About 1.1 g of CO₂ per visit
1.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.10 g of CO₂e: 131.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (12 elements)
All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 207 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (BreadcrumbList) but with 1 problem, for example “ld+json block 2 is not valid JSON (Bad control character in string literal in JSON at position )”.
191 internal links, 10 external
The homepage links to 191 pages on deakudibal.dk and 10 external pages.
6 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “Hos Dea Kudibal finder du tøj i luksuriøs silke, med flatterende silhuetter og smukke prints, der kan bruges sæson efte…”.
Title: 40 characters
Your title is a healthy 40 characters: “Dea Kudibal | Officiel webshop | Danmark”.
Canonical URL set
The canonical URL is https://deakudibal.dk/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://deakudibal.dk/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,949 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://deakudibal.dk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://deakudibal.dk/pages/wishlist and https://deakudibal.dk/collections/bestsellers have no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://deakudibal.dk/collections/new-arrivals, https://deakudibal.dk/pages/wishlist, https://deakudibal.dk/collections/bestsellers, https://deakudibal.dk/collections/dresses, https://deakudibal.dk/collections/midi-dresses and https://deakudibal.dk/collections/maxi-dresses have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.
5 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
148 small tap targets
148 of 274 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught (in promise) TypeError: Cannot read properties of null (reading 'sequence')”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,561 words of copy
The homepage carries about 1,561 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NYHEDER” and “Shop the look”.
5 calls to action
The homepage has 5 calls to action, for example “SHOP NYHEDER”, “Shop the look” and “shop nu”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at deakudibal.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Analyzify Ga4 Ads Tracking · Xo Insert Code · Klaviyo Email Marketing Sms · Microsoft Clarity · Gorgias Live Chat Helpdesk · nfcube.com · trustpilot.com · sprii.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Denmark
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on deakudibal.dk, including 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.