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decarba.com website review

Visit site (opens in a new tab)Reviewed 5 November 202621 issues · 79 checks

This review found 21 issues worth fixing on decarba.com, 6 of them high impact, across 79 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.7 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.9 s
Aug 29, 20261.9 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
255 ms194 msMay 16Oct 31246 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026201 ms
May 23, 2026210 ms
May 30, 2026214 ms
Jun 6, 2026216 ms
Jun 13, 2026220 ms
Jun 20, 2026217 ms
Jun 27, 2026218 ms
Jul 4, 2026220 ms
Jul 11, 2026218 ms
Jul 18, 2026215 ms
Jul 25, 2026216 ms
Aug 1, 2026220 ms
Aug 8, 2026227 ms
Aug 15, 2026234 ms
Aug 22, 2026237 ms
Aug 29, 2026237 ms
Sep 5, 2026234 ms
Sep 12, 2026231 ms
Sep 19, 2026229 ms
Sep 26, 2026229 ms
Oct 3, 2026235 ms
Oct 10, 2026243 ms
Oct 17, 2026247 ms
Oct 24, 2026248 ms
Oct 31, 2026246 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user INP: 245 ms

    245 ms

    Real visitors wait 245 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 201 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 622 ms

    622 ms

    Real visitors wait 622 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

2 to fix60
  • Page weight: 4.1 MB

    4.1 MB

    Your homepage downloads 4.1 MB on a phone, 1.1 MB of it images (27%). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    332 KiB

    2 images are downloaded at several times the size a phone draws them, for example IMG_3504.jpg at 1,600 px wide, shown at 194 px. Resized copies would save about 332 KiB.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

6 to fix92
  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (17 elements)

    Scrollable region must have keyboard access: 17 elements on the page fail this check, rated serious by axe-core.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 249 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

100
  • 166 internal links, 4 external

    The homepage links to 166 pages on decarba.com and 4 external pages.

8 checks passed
  • Meta description: 117 characters

    Your meta description is 117 characters: “We believe everyone deserves access to premium streetwear. That's why we focus on quality, details, and fair pricing.”.

  • One H1 headline

    Your main headline reads: “Decarba”.

  • Title: 42 characters

    Your title is a healthy 42 characters: “Decarba - The number one Streetwear brand.”.

  • Canonical URL set

    The canonical URL is https://decarba.com/en-us.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://decarba.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,655 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 6 pages without a meta description

    /en-us/collections/footwear-sneakers-clogs, /en-us/collections/bf-bestsellers, /en-us/collections/bestsellers-2025, /en-us/collections/all-1, /en-us/collections/bestseller-2026 and /en-us/collections/derbys have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /en-us/collections/footwear-sneakers-clogs, /en-us/collections/bf-bestsellers, /en-us/collections/bestsellers-2025, /en-us/collections/all-1 and /en-us/collections/derbys have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    7 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

2 to fix78
  • 1 broken image

    1 image failed to load on a phone, for example https://files.alia-prod.com/decarbablacklogo.svg-1761941080938.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Cannot assign to read only property 'protect' of object '#<Object>'”.

2 checks passed
  • Tap targets are thumb-sized

    59 of 65 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (decarba.com).

  • Valid certificate (64 days left)

    The certificate from Let's Encrypt · YE2 verifies for decarba.com and is valid for another 64 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://decarba.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (40 internal, 2 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 70 days

    decarba.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    decarba.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    decarba.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 3 years old

    3 years

    decarba.com was registered in Jan 2023 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 749 words of copy

    The homepage carries about 749 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “BUY 2, GET 1 FREE ON EVERYTHING ELSE”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Buy 2, get 1 free on everything else”, “Shop now” and “Shop all”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be decarba.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo, Meta Pixel and Microsoft Clarity and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Pandectes Gdpr · Elevar Conversion Tracking · Klaviyo Email Marketing Sms · Triplewhale · Okendo · Timesact Pre Order · Microsoft Clarity · Gdpr Cookie Consent · Forms · Onepixel · Captain Shipping Protection · socialsnowball.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 21 issues on decarba.com, including 3 speed issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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