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decathlon.com.kw website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 84 checks

This review found 32 issues worth fixing on decathlon.com.kw, 9 of them high impact, across 84 checks. The most urgent: shopify adds 1.9 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
194 ms134 msMay 23Nov 7184 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026143 ms
May 30, 2026141 ms
Jun 6, 2026142 ms
Jun 13, 2026146 ms
Jun 20, 2026150 ms
Jun 27, 2026148 ms
Jul 4, 2026150 ms
Jul 11, 2026150 ms
Jul 18, 2026152 ms
Jul 25, 2026161 ms
Aug 1, 2026168 ms
Aug 8, 2026173 ms
Aug 15, 2026177 ms
Aug 22, 2026176 ms
Aug 29, 2026176 ms
Sep 5, 2026173 ms
Sep 12, 2026176 ms
Sep 19, 2026178 ms
Sep 26, 2026181 ms
Oct 3, 2026185 ms
Oct 10, 2026186 ms
Oct 17, 2026187 ms
Oct 24, 2026186 ms
Oct 31, 2026185 ms
Nov 7, 2026184 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of decathlon.com.kw (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. decathlon.com.kw at 0.4 s0.4 s
  2. decathlon.com.kw at 0.8 s0.8 s
  3. decathlon.com.kw at 1.2 s1.2 s
  4. decathlon.com.kw at 1.6 s1.6 s
  5. decathlon.com.kw at 2.0 s2.0 s
  6. decathlon.com.kw at 2.3 s2.3 s
  7. decathlon.com.kw at 2.7 s2.7 s
  8. decathlon.com.kw at 3.1 s3.1 s

Speed

12 to fix71
  • Shopify adds 1.9 s

    1.9 s

    Shopify costs a phone 1.9 s of main-thread work and 403 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    1.4 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • 6,494 HTML elements

    The page has 6,494 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, negate.io and ZenDesk and others), adding 1.3 MB and 2.3 s of main-thread time.

  • Improve image delivery

    350 ms · 749 KiB

    21 images could be 749 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 84 KiB

    About 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Reduce unused JavaScript

    506 KiB

    About 506 KiB of JavaScript is downloaded but never used on this page.

  • negate.io adds 267 ms

    267 ms

    negate.io costs a phone 267 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 140 ms

    140 ms

    ZenDesk costs a phone 140 ms of main-thread work and 430 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • myshopify.com adds 0 ms

    0 ms

    myshopify.com costs a phone 0 ms of main-thread work and 349 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 106 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    58 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (58 KiB).

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 16 ms

    16 ms

    Your server sent the HTML in 16 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 6.8 s

    6.8 s

    Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 12.9 s

    12.9 s

    The page becomes fully interactive after 12.9 s. Good is under 3.8 s.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 143 ms to 184 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 192 ms

    192 ms

    Real visitors wait 192 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 692 ms

    692 ms

    Real visitors wait 692 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 12% faster for real visitors

    -12%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 113 ms

    113 ms

    Scripts block the page for only 113 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.058

    0.058

    The layout barely moves while loading (CLS 0.058, good is under 0.1).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

4 to fix50
  • Page weight: 4.2 MB in 418 requests

    4.2 MB

    Your homepage downloads 4.2 MB in 418 requests on a phone: images 1.4 MB (47), other files 1.3 MB (298) and scripts 1,022 KiB (61). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    SD26_Secondary.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 9 images in older formats

    9 images (597 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    54 KiB

    1 image is downloaded at several times the size a phone draws it, for example logo.png at 3,524 px wide, shown at 351 px. Resized copies would save about 54 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (225 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8893
  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (11 elements)

    Headings should not be empty: 11 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 236 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1,016 internal links, 6 external

    The homepage links to 1,016 pages on decathlon.com.kw and 6 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Discover a wide range of Sports Gear and Equipment online at Decathlon Kuwait. Shop for Sports Clothing, Shoes, Accesso…”.

  • One H1 headline

    Your main headline reads: “Decathlon Kuwait”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Shop Sports Gear and Equipment Online – Decathlon Kuwait”.

  • Canonical URL set

    The canonical URL is https://decathlon.com.kw/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://decathlon.com.kw/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,236 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://decathlon.com.kw/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without an H1

    https://decathlon.com.kw/collections/singles-day, https://decathlon.com.kw/pages/stores, https://decathlon.com.kw/collections/hike-camp, https://decathlon.com.kw/collections/fitness, https://decathlon.com.kw/collections/water-sports and https://decathlon.com.kw/collections/cycling and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

2 checks passed
  • Tap targets are thumb-sized

    30 of 35 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 824 words of copy

    The homepage carries about 824 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Black Friday: SHOP NOW SHOP NOW” and “SHOP NOW”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Start shopping”, “Black Friday: SHOP NOWSHOP NOW” and “SHOP NOW”.

  • 62 short forms

    62 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, a star rating and 2 trust badges.

Privacy and tracking

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at decathlon.com.kw, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Wizzy Search Filters · Searchanise Search Filter · Ta Labels Badges · searchserverapi.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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