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deckenpost.de website review

Visit site (opens in a new tab)Reviewed 5 November 202627 issues · 88 checks

This review found 27 issues worth fixing on deckenpost.de, 5 of them high impact, across 88 checks. The most urgent: 15 linked pages are broken. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.5 s
May 30, 20261.6 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.6 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.2 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
248 ms85 msMay 16Oct 31112 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026177 ms
May 23, 2026188 ms
May 30, 2026204 ms
Jun 6, 2026197 ms
Jun 13, 2026215 ms
Jun 20, 2026229 ms
Jun 27, 2026205 ms
Jul 4, 2026195 ms
Jul 11, 2026162 ms
Jul 25, 2026127 ms
Aug 1, 2026128 ms
Aug 8, 2026126 ms
Aug 15, 2026123 ms
Aug 22, 2026125 ms
Aug 29, 2026123 ms
Sep 5, 2026127 ms
Sep 12, 2026127 ms
Sep 19, 2026126 ms
Sep 26, 2026121 ms
Oct 3, 2026114 ms
Oct 10, 2026110 ms
Oct 17, 2026104 ms
Oct 24, 2026107 ms
Oct 31, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of deckenpost.de (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. deckenpost.de at 0.4 s0.4 s
  2. deckenpost.de at 0.8 s0.8 s
  3. deckenpost.de at 1.1 s1.1 s
  4. deckenpost.de at 1.5 s1.5 s
  5. deckenpost.de at 1.9 s1.9 s
  6. deckenpost.de at 2.3 s2.3 s
  7. deckenpost.de at 2.6 s2.6 s
  8. deckenpost.de at 3.0 s3.0 s

deckenpost.de does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix82
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Bold Commerce and Facebook and others), adding 1.6 MB and 1.1 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 884 KiB

    About 884 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 82

    82/100

    Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    150 ms · 676 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (676 KiB).

  • Render-blocking requests

    450 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Google Tag Manager adds 350 ms

    350 ms

    Google Tag Manager costs a phone 350 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 302 ms. During a long task the page ignores taps.

  • Bold Commerce adds 252 ms

    252 ms

    Bold Commerce costs a phone 252 ms of main-thread work and 485 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    56 KiB

    Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Improve image delivery

    4 KiB

    1 image could be 4 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 16.2 s

    16.2 s

    The page becomes fully interactive after 16.2 s. Good is under 3.8 s.

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 406 ms

    406 ms

    Scripts block taps and scrolling for 406 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 107 ms

    107 ms

    Real visitors wait 107 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 584 ms

    584 ms

    Real visitors wait 584 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 40% faster for real visitors

    -40%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 177 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 2.2 s

    2.2 s

    Your largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Die deckenpost GmbH befindet sich aktuell in einem vorläufi…”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 167 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 167 requests on a phone: scripts 1.9 MB (61), other files 734 KiB (90) and fonts 108 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.80 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 96.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9296
  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (163 characters)

    Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 93 internal links, 4 external

    The homepage links to 93 pages on deckenpost.de and 4 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Wichtige Information zu unserem Service”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “deckenpost - Dein Wasch- und Lieferservice für Reitbedarf”.

  • Canonical URL set

    The canonical URL is https://www.deckenpost.de/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.deckenpost.de/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (841 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix0
  • 15 linked pages are broken

    Your homepage links to /collections/futter, /collections/einstreu, /collections/erganzungsfutter, /collections/hundefutter, /collections/krauter and /collections/leckerlis-snacks and 9 others, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

Best practices

2 to fixGoogle 9289
  • 4 small tap targets

    4 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix86
  • 15 broken links to your own pages

    15 links from your homepage to your own site are broken, for example https://www.deckenpost.de/collections/futter (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (deckenpost.de).

  • Valid certificate (55 days left)

    The certificate from Let's Encrypt · YE1 verifies for deckenpost.de and is valid for another 55 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://deckenpost.de redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 checks passed
  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for deckenpost.de, so a mis-issued certificate from anyone else is refused.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 123 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 329 words of copy

    The homepage carries about 329 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Shop”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be deckenpost.de is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:_spf.strato.com include:shops.shopify.com include:spf.hornetsecurity.…”.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Tag Manager, Hotjar, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Klaviyo Email Marketing Sms · Minmaxify Order Limits · Countdown Timer · Order Value Booster · popt.in · gelato.tech · creditsyard.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Company

Headquarters
Rheine

Upkeep, stack, hiring and company data from programmable.info

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