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decorahouse.com website review
Visit site (opens in a new tab)Reviewed 12 November 202625 issues · 78 checks
This review found 25 issues worth fixing on decorahouse.com, 8 of them high impact, across 78 checks. The most urgent: 7,877 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,213 of 108,858 reviewed websitesbeats 97%
- #1,098 of 61,765 online storesbeats 97%
- #1,065 of 56,365 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.4 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 117 ms |
| May 30, 2026 | 127 ms |
| Jun 6, 2026 | 131 ms |
| Jun 13, 2026 | 134 ms |
| Jun 20, 2026 | 134 ms |
| Jun 27, 2026 | 134 ms |
| Jul 4, 2026 | 134 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 119 ms |
| Jul 25, 2026 | 121 ms |
| Aug 1, 2026 | 117 ms |
| Aug 8, 2026 | 119 ms |
| Aug 15, 2026 | 123 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 123 ms |
| Sep 5, 2026 | 116 ms |
| Sep 12, 2026 | 116 ms |
| Sep 19, 2026 | 119 ms |
| Sep 26, 2026 | 126 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 130 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 139 ms |
| Oct 31, 2026 | 149 ms |
| Nov 7, 2026 | 146 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.1 s
2.2 s
3.3 s
4.4 s
5.5 s
6.6 s
7.7 s
8.8 s
Speed
7,877 HTML elements
The page has 7,877 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 5.8 s
A phone's processor spends 5.8 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 85
85/100Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
750 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.
5 third-party services on the page
5 third-party services load with your homepage (Shopify, Google Tag Manager and shop.app and others), adding 606 KiB and 606 ms of main-thread time.
Improve image delivery
150 ms · 504 KiB21 images could be 504 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Shopify adds 432 ms
432 msShopify costs a phone 432 ms of main-thread work and 377 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 38 KiBAbout 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 176 ms. During a long task the page ignores taps.
Reduce unused JavaScript
77 KiBAbout 77 KiB of JavaScript is downloaded but never used on this page.
Use efficient cache lifetimes
5 KiB3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
3 KiB3 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 11.3 s
11.3 sThe page becomes fully interactive after 11.3 s. Good is under 3.8 s.
Tap response (INP) got 21% slower for real visitors
+21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 117 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 403 ms
403 msScripts block taps and scrolling for 403 ms in total while the page loads. Good is under 200 ms.
Speed Index: 3.7 s
3.7 sVisually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 2.6 s
2.6 sYour largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Joululahjaksi TOKU-villatossut ja lahjapaketit”. Most of its time is resource load delay (1.2 s).
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.5 s
1.5 sReal visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 149 ms
149 msReal visitors wait 149 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 546 ms
546 msReal visitors wait 546 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 294 requests
3.1 MBYour homepage downloads 3.1 MB in 294 requests on a phone: images 1.4 MB (44), other files 872 KiB (138) and scripts 604 KiB (99). Under 2 MB keeps phones on slow connections fast.
3 images in older formats
3 images (108 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.88 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
[role="img"] and [role="image"] elements must have alternative text (5 elements)
[role="img"] and [role="image"] elements must have alternative text: 5 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (20 elements)
All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.
18 links without text
18 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 557 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
439 internal links, 0 external
The homepage links to 439 pages on decorahouse.com and 0 external pages.
7 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “Lahjakauppa verkossa vuodesta 2007: kylpytakit, villatossut, vauva- ja lapsilahjat sekä hyvinvointilahjat. Ilmainen toi…”.
One H1 headline
Your main headline reads: “Lahjakauppa verkossa – harkittuja lahjoja koko perheelle”.
Title: 59 characters
Your title is a healthy 59 characters: “Lahjakauppa verkossa – lahjat koko perheelle | Decora House”.
Canonical URL set
The canonical URL is https://decorahouse.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://decorahouse.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,357 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://decorahouse.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 185 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
83 of 87 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,543 words of copy
The homepage carries about 1,543 words of visible text.
2 checks passed
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating and 5 trust badges.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at decorahouse.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 3 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pandectes Gdpr · Judge Me Reviews · Gdpr Cookie Consent
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Pirkkala
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on decorahouse.com, including 13 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.