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deebaco.com website review

Visit site (opens in a new tab)Reviewed 22 October 202645 issues · 113 checks

This review found 45 issues worth fixing on deebaco.com, 17 of them high impact, across 113 checks. The most urgent: mobile performance score: 44. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.1 sMay 2Oct 172.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.4 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.3 s
Sep 5, 20262.4 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
160 ms123 msMay 9Oct 17156 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026144 ms
May 16, 2026148 ms
May 23, 2026145 ms
Jun 13, 2026134 ms
Jun 20, 2026135 ms
Aug 22, 2026145 ms
Aug 29, 2026135 ms
Sep 5, 2026134 ms
Sep 12, 2026132 ms
Sep 19, 2026127 ms
Sep 26, 2026132 ms
Oct 3, 2026131 ms
Oct 10, 2026140 ms
Oct 17, 2026156 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of deebaco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. deebaco.com at 1.2 s1.2 s
  2. deebaco.com at 2.4 s2.4 s
  3. deebaco.com at 3.6 s3.6 s
  4. deebaco.com at 4.8 s4.8 s
  5. deebaco.com at 6.0 s6.0 s
  6. deebaco.com at 7.2 s7.2 s
  7. deebaco.com at 8.4 s8.4 s
  8. deebaco.com at 9.6 s9.6 s

deebaco.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix44
  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.7 s

    A phone's processor spends 7.7 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,088 HTML elements

    The page has 5,088 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    1.4 MB

    33 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, gokwik.co and shipway.com and others), adding 1.8 MB and 872 ms of main-thread time.

  • Render-blocking requests

    950 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused JavaScript

    150 ms · 498 KiB

    About 498 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    100 ms · 493 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (493 KiB).

  • Shopify adds 324 ms

    324 ms

    Shopify costs a phone 324 ms of main-thread work and 892 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • gokwik.co adds 161 ms

    161 ms

    gokwik.co costs a phone 161 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 245 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 84 KiB

    About 84 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    120 ms · 14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    64 KiB

    Polyfills for old browsers add 64 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    12 KiB

    12 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 16.8 s

    16.8 s

    The page becomes fully interactive after 16.8 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.1 s

    5.1 s

    Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 948 ms

    948 ms

    Scripts block taps and scrolling for 948 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user INP: 233 ms

    233 ms

    Real visitors wait 233 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 144 ms to 156 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 734 ms

    734 ms

    Real visitors wait 734 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.087

    0.087

    The layout barely moves while loading (CLS 0.087, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 6.2 MB in 335 requests

    6.2 MB

    Your homepage downloads 6.2 MB in 335 requests on a phone: images 3.4 MB (72), scripts 1.5 MB (70) and other files 1.0 MB (165). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Deebaco_Luxe_Mobile_size_Banner_jpg.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.8 g of CO₂ per visit

    1.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.76 g of CO₂e: 211.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

12 to fixGoogle 6583
  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • 40 text elements with low contrast

    40 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • 210 images without alt text

    210 images have no alt text, which hurts accessibility and image search.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 130 form fields without a label

    130 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 23 links without text

    23 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (4 elements)

    Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 12 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8590
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • One H1 headline

    Your <h1> is empty.

  • 140 internal links, 6 external

    The homepage links to 140 pages on deebaco.com and 6 external pages.

6 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Shop trendy women western and ethnic clothes, Indo-Western fusion wear, coord sets, cotton dresses & festive outfits on…”.

  • Title: 55 characters

    Your title is a healthy 55 characters: “Trendy Women’s Western and Ethnic Wear Online | Deebaco”.

  • Canonical URL set

    The canonical URL is https://deebaco.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://deebaco.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,233 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 pages share a title

    /collections/indo-western and /collections/fusion-wear all use the title “Fusion Wear for Women | Indo Western Cotton Dresses Online”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /pages/wishlist has no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages without an H1

    /collections/new-arrival, /collections/best-seller, /collections/western-wear, /collections/co-ord-sets, /collections/shirts-tops and /collections/dresses and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /collections/shirts-tops has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 67 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    70 of 72 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (deebaco.com).

  • Valid certificate (79 days left)

    The certificate from Let's Encrypt · YE1 verifies for deebaco.com and is valid for another 79 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://deebaco.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    deebaco.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    deebaco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 7 years old

    7 years

    deebaco.com was registered in May 2019 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    deebaco.com is registered until May 2027.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,383 words of copy

    The homepage carries about 1,383 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “SHOP” and “Contact”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 66 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

2 to fix65
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be deebaco.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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