Programmable

Website review, no card needed

deflorance.ca logo

deflorance.ca website review

Visit site (opens in a new tab)Reviewed 11 November 202620 issues · 61 checks

This review found 20 issues worth fixing on deflorance.ca, 6 of them high impact, across 61 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
7.6 s2.1 sMay 23Nov 73.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.9 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.7 s
Jun 27, 20265.6 s
Jul 4, 20266.9 s
Jul 11, 20266.8 s
Jul 18, 20266.6 s
Jul 25, 20265.8 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20263.0 s
Aug 22, 20263.1 s
Aug 29, 20263.1 s
Sep 5, 20263.2 s
Sep 12, 20263.3 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.5 s
Oct 10, 20263.4 s
Oct 17, 20263.4 s
Oct 24, 20263.4 s
Oct 31, 20263.3 s
Nov 7, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
434 ms43 msMay 23Nov 7125 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202698 ms
May 30, 202696 ms
Jun 6, 202698 ms
Jun 13, 202696 ms
Jun 20, 202694 ms
Jun 27, 2026302 ms
Jul 4, 2026389 ms
Jul 11, 2026381 ms
Jul 18, 2026353 ms
Jul 25, 2026269 ms
Aug 1, 202688 ms
Aug 8, 202688 ms
Aug 15, 202690 ms
Aug 22, 202694 ms
Aug 29, 202698 ms
Sep 5, 2026104 ms
Sep 12, 2026105 ms
Sep 19, 2026110 ms
Sep 26, 2026104 ms
Oct 3, 202697 ms
Oct 10, 202696 ms
Oct 17, 2026100 ms
Oct 24, 2026104 ms
Oct 31, 2026113 ms
Nov 7, 2026125 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

deflorance.com (opens in a new tab)

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

4 to fix67

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 98 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed

  • Real-user INP: 122 ms

    122 ms

    Real visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 714 ms

    714 ms

    Real visitors wait 714 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

100

  • About 0.4 g of CO₂ per visit

    0.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 1.3 MB

    1.3 MB

    Your homepage downloads 1.3 MB on a phone, 113 KiB of it images (8%). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fix90

  • Unlabelled dropdowns

    4 dropdowns have no label.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <svg> elements with an img or image role must have alternative text (3 elements)

    <svg> elements with an img or image role must have alternative text: 3 elements on the page fail this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 12 form fields without a label

    12 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed

  • Every image has alt text

    All 39 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fix95

  • One H1 headline

    Your <h1> is empty.

  • 32 internal links, 6 external

    The homepage links to 32 pages on deflorance.ca and 6 external pages.

7 checks passed

  • Meta description: 146 characters

    Your meta description is 146 characters: “Discover our footwear range at DeFlorance. Meet your unique and refined style. Regardless of your needs, find the perfe…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “DeFlorance Official Store - Comfortable Sneakers for Women”.

  • Canonical URL set

    The canonical URL is https://deflorance.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://deflorance.com/sitemap.xml.

AI search readiness

2 to fix53

  • robots.txt blocks 6 AI answer engine crawlers

    6 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

2 checks passed

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,116 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://deflorance.com/llms.txt (4 KiB, 0 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

3 to fix83

  • 2 linked pages hidden from search

    https://deflorance.com/collections/cloudea and https://deflorance.com/products/df-cloudea-2-warm are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 7 pages without a meta description

    https://deflorance.com/collections/cloudea, https://deflorance.com/products/deflorance-prime, https://deflorance.com/pages/contact, https://deflorance.com/policies/privacy-policy, https://deflorance.com/policies/terms-of-service and https://deflorance.com/policies/shipping-policy and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 9 pages without an H1

    https://deflorance.com/collections/cloudea, https://deflorance.com/products/deflorance-prime, https://deflorance.com/tools/tracking, https://deflorance.com/pages/contact, https://deflorance.com/products/df-cloudea-2-warm and https://deflorance.com/policies/privacy-policy and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    https://deflorance.com/tools/tracking, https://deflorance.com/policies/privacy-policy, https://deflorance.com/policies/terms-of-service, https://deflorance.com/policies/shipping-policy and https://deflorance.com/policies/refund-policy have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 internal pages checked

    We fetched 9 pages linked from your homepage and read each the way a search engine does.

4 checks passed

  • Linked pages load

    All 9 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 9 pages that loaded have a <title>.

Best practices

1 to fix93

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Error loading Shopify features: [array Array]”.

2 checks passed

  • Tap targets are thumb-sized

    13 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93

  • Thin social proof

    Social proof on the homepage: 16 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 1,382 words of copy

    The homepage carries about 1,382 words of visible text.

6 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Track My Order”, “Contact Us” and “Shop Now”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at deflorance.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 18 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pagefly Ai Page Builder · Kaching Cart · Judge Me Reviews · Triplewhale · Microsoft Clarity · Nospy · Uppromote Affiliate · Klaviyo Email Marketing Sms · Elevate Ab Testing · Kaching Bundles · Swatch King · Variant Image Swatch · Restockrocket · Kaching Subscriptions · cloudfront.net · nfcube.com · loox.io · kiwisizing.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 20 issues on deflorance.ca, including 4 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25