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dell.com website review

Visit site (opens in a new tab)Reviewed 11 October 202645 issues · 112 checks

This review found 45 issues worth fixing on dell.com, 12 of them high impact, across 112 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.2 sApr 18Oct 32.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20262.2 s
Apr 25, 20262.2 s
May 2, 20262.2 s
May 9, 20262.2 s
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jun 27, 20262.4 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.4 s
Sep 5, 20262.5 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
250 ms218 msApr 18Oct 3246 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026228 ms
Apr 25, 2026227 ms
May 2, 2026226 ms
May 9, 2026223 ms
May 16, 2026222 ms
May 23, 2026225 ms
May 30, 2026229 ms
Jun 6, 2026235 ms
Jun 13, 2026239 ms
Jun 20, 2026242 ms
Jun 27, 2026239 ms
Jul 4, 2026240 ms
Jul 11, 2026241 ms
Jul 18, 2026241 ms
Jul 25, 2026242 ms
Aug 1, 2026241 ms
Aug 8, 2026238 ms
Aug 15, 2026238 ms
Aug 22, 2026242 ms
Aug 29, 2026241 ms
Sep 5, 2026239 ms
Sep 12, 2026239 ms
Sep 19, 2026236 ms
Sep 26, 2026239 ms
Oct 3, 2026246 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of dell.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. dell.com at 0.4 s0.4 s
  2. dell.com at 0.8 s0.8 s
  3. dell.com at 1.2 s1.2 s
  4. dell.com at 1.6 s1.6 s
  5. dell.com at 2.0 s2.0 s
  6. dell.com at 2.5 s2.5 s
  7. dell.com at 2.9 s2.9 s
  8. dell.com at 3.3 s3.3 s

dell.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix38
  • Use efficient cache lifetimes

    4.2 s · 1.1 MB

    70 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Reduce unused JavaScript

    2.1 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38 (desktop: 71). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.3 s

    A phone's processor spends 7.3 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, mPulse and dellcdn.com and others), adding 1.8 MB and 1.7 s of main-thread time.

  • Legacy JavaScript

    500 ms · 155 KiB

    Polyfills for old browsers add 155 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

  • Render-blocking requests

    650 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Google Tag Manager adds 398 ms

    398 ms

    Google Tag Manager costs a phone 398 ms of main-thread work and 590 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • mPulse adds 345 ms

    345 ms

    mPulse costs a phone 345 ms of main-thread work and 61 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • dellcdn.com adds 251 ms

    251 ms

    dellcdn.com costs a phone 251 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,682 HTML elements

    The page has 2,682 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Optanon adds 210 ms

    210 ms

    Optanon costs a phone 210 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 195 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 71 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 149 ms

    149 ms

    Your server sent the HTML in 149 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.3 s

    13.3 s

    Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 33.5 s

    33.5 s

    The page becomes fully interactive after 33.5 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.8 s

    7.8 s

    Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 223 ms

    223 ms

    Real visitors wait 223 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 914 ms

    914 ms

    Real visitors wait 914 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 228 ms to 246 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.009

    0.009

    The layout barely moves while loading (CLS 0.009, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 4.1 MB in 296 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 296 requests on a phone: scripts 3.2 MB (103), other files 571 KiB (115) and images 289 KiB (60). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    112 KiB

    2 images are downloaded at several times the size a phone draws them, for example pb16250-office-setup-dell-pro-plus-16-p2425he-wl5024-km7321w at 1,280 px wide, shown at 257 px. Resized copies would save about 112 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (222 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (63 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.18 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9595
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 26 images in the HTML carry an alt attribute.

  • 54 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 54 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9289
  • Structured data has 2 problems

    Structured data found (Organization and VideoObject) but with 2 problems, for example “VideoObject: thumbnailUrl is not an absolute URL ("//i.dell.com/is/image/DellContent/content/dam/ss…”.

  • No XML sitemap

    No XML sitemap at https://www.dell.com/index-sr-sitemap.xml.gz, so Google discovers your pages only by following links.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 358 internal links, 29 external

    The homepage links to 358 pages on dell.com and 29 external pages.

6 checks passed
  • Meta description: 146 characters

    Your meta description is 146 characters: “Dell provides technology solutions, services & support. Buy Laptops, Touch Screen PCs, Desktops, Servers, Storage, Moni…”.

  • One H1 headline

    Your main headline reads: “Computers, Monitors & Technology Solutions”.

  • Title: 53 characters

    Your title is a healthy 53 characters: “Computers, Monitors & Technology Solutions | Dell USA”.

  • Canonical URL set

    The canonical URL is https://www.dell.com/en-us.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,333 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (88 KiB, 284 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 1 page without a meta description

    /support/mps/en-us/myproducts has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example /support/mps/en-us/myproducts, whose canonical is /support/mps/en-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /en-us/learn/it-infrastructure/lp/private-cloud/disaggregated-infrastructure has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    10 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5092
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    70 of 86 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix75
  • 9 broken links to your own pages

    9 links from your homepage to your own site are broken, for example https://www.dell.com/premier/home (500).

  • Certificate expires in 12 days

    Your certificate from DigiCert Inc · DigiCert Global G3 TLS ECC SHA384 2020 CA1 expires in 12 days. If it doesn't renew automatically, visitors get a security warning.

  • 1 broken external link

    1 link to other sites is dead, for example https://www.delltechnologies.com/asset/en-us/products/storage/legal-pricing/dr-guarantee-tc-powerscale.pdf (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 1 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://dell.com goes through 2 redirects before the homepage loads.

  • 4 links through redirect chains

    4 links go through two or more redirects, for example https://www.delltechnologies.com/partner/en-us/auth/partner-portal.htm.

  • security.txt has expired

    Your security.txt expired on 2026-04-17, so researchers may not trust its contact details.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (dell.com).

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://dell.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

1 to fix
  • Domain expires in 40 days

    dell.com is registered until Nov 2026. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    dell.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 37 years old

    37 years

    dell.com was registered in Nov 1988 through SafeNames Ltd.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com to issue certificates for dell.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 2,483 words of copy

    The homepage carries about 2,483 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Check my order status”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Order Status”, “Contact Us” and “Order Support”.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “k2”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 48 cookies set on arrival

    48

    Opening the homepage sets 48 cookies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
ver:1.0.1.5060,gen @ 10/16/26 01:30:45
Framework
Bootstrap

Company

Employees
165,000
Founded
1989
Headquarters
Round Rock

Upkeep, stack, hiring and company data from programmable.info

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