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denago.com website review
Visit site (opens in a new tab)Reviewed 10 November 202641 issues · 91 checks
This review found 41 issues worth fixing on denago.com, 14 of them high impact, across 91 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80B- #43,283 of 109,350 reviewed websitesbeats 55%
- #28,717 of 61,859 online storesbeats 47%
- #27,632 of 56,401 Shopify storesbeats 44%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.4 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.5 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 130 ms |
| May 30, 2026 | 136 ms |
| Jun 6, 2026 | 137 ms |
| Jun 13, 2026 | 141 ms |
| Jun 20, 2026 | 143 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 133 ms |
| Jul 11, 2026 | 127 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 130 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 134 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 139 ms |
| Sep 12, 2026 | 128 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 137 ms |
| Oct 3, 2026 | 147 ms |
| Oct 10, 2026 | 174 ms |
| Oct 17, 2026 | 181 ms |
| Oct 24, 2026 | 188 ms |
| Oct 31, 2026 | 178 ms |
| Nov 7, 2026 | 163 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
1.1 s · 3.2 MB29 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Render-blocking requests
4.2 s17 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.
Use efficient cache lifetimes
1.9 s · 348 KiB5 files are served with short cache lifetimes, so returning visitors download them again (348 KiB).
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
7 third-party services on the page
7 third-party services load with your homepage (Shopify, Klaviyo and Bing Ads and others), adding 1.8 MB and 315 ms of main-thread time.
Reduce unused CSS
300 ms · 70 KiBAbout 70 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 280 ms
280 msShopify costs a phone 280 ms of main-thread work and 657 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,376 HTML elements
The page has 2,376 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
myshopify.com adds 0 ms
0 msmyshopify.com costs a phone 0 ms of main-thread work and 472 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 0 ms
0 msGoogle Maps costs a phone 0 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
53 KiBAbout 53 KiB of JavaScript is downloaded but never used on this page.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 539 ms of it running JavaScript. That is comfortably low.
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 14.0 s
14.0 sYour largest element takes 14.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 14.0 s
14.0 sThe page becomes fully interactive after 14.0 s. Good is under 3.8 s.
First Contentful Paint: 4.8 s
4.8 sThe first text or image appears after 4.8 s on a phone. Good is under 1.8 s.
Speed Index: 5.8 s
5.8 sVisually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 28% slower for real visitors
+28%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 130 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
28 images without width and height
28 images have no width and height attributes, so the layout jumps as each one loads.
Cumulative Layout Shift: 0.131
0.131The layout shifts by 0.131 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 177 ms
177 msReal visitors wait 177 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 626 ms
626 msReal visitors wait 626 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 8.9 MB in 231 requests
8.9 MBYour homepage downloads 8.9 MB in 231 requests on a phone: images 6.1 MB (67), scripts 1.3 MB (58) and other files 762 KiB (90). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
DSC00576_750x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
17 images far larger than shown
467 KiB17 images are downloaded at several times the size a phone draws them, for example DSC00576_750x.jpg at 750 px wide, shown at 241 px. Resized copies would save about 467 KiB.
1 image in older formats
1 image (31 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.5 g of CO₂ per visit
2.53 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.53 g of CO₂e: 303.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
11 tap targets too small
11 tap targets are too small or too close together to hit reliably with a finger.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
21 links without text
21 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (260 characters)
Your meta description is 260 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
278 internal links, 26 external
The homepage links to 278 pages on denago.com and 26 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Denago eBikes”.
Title: 58 characters
Your title is a healthy 58 characters: “Denago eBikes - Electric Bikes Empower Everyone to Explore”.
Canonical URL set
The canonical URL is https://denago.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://denago.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,567 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://denago.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://denago.com/pages/sales-deals, https://denago.com/collections/best-sellers and https://denago.com/pages/compare have no meta description, so Google writes the search snippet from whatever text it finds.
7 pages without an H1
https://denago.com/pages/sales-deals, https://denago.com/collections/ebikes, https://denago.com/collections/best-sellers, https://denago.com/pages/compare, https://denago.com/collections/denago-fat-tire-ebikes and https://denago.com/collections/denago-commute-ebikes and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages slow to respond
https://denago.com/collections/best-sellers, https://denago.com/pages/compare, https://denago.com/products/denago-fat-tire-2-step-thru-ebike-1, https://denago.com/products/denago-commute-2-step-thru-ebike and https://denago.com/products/denago-city-model-3-step-thru-ebike took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 86 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343101174&Ver=2&mid=b2b0aa12-2a3e-4242-a8fb-8600a076126f&bo=1&sid=612b2620dd6111f187b1050c001aea7c&vid=612b57c0dd6111f192eb9bb1cd5b01d8&vids=1&msclkid=N&pi=918639831&l.
32 small tap targets
32 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Unexpected token ','”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 605 words of copy
The homepage carries about 605 words of visible text.
5 checks passed
29 calls to action
The homepage has 29 calls to action, for example “Shop All Ebikes”, “Shop All Equipment” and “Shop All Accessories”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 2 trust badges and “300,000+ Happy riders”.
Analytics in place
Analytics detected: Google Analytics and TikTok Pixel.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at denago.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 10 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Hulk Form Builder · Judge Me Reviews · azureedge.net · nofraud.com · vercel.app · zotabox.com · quickcep.com · searchserverapi1.com · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2024.
Stack
- Framework
- Vue.js
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Shopify
Company
- Headquarters
- Dallas
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on denago.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.