denmanbrush.ca website review

About 582 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.

20 files are served with short cache lifetimes, so returning visitors download them again (412 KiB).

18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, reamaze.com and cookiepro.com and others), adding 1.4 MB and 655 ms of main-thread time.

7 images could be 154 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 333 ms of main-thread work and 630 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,863 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 260 ms faster on a phone.

Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

10 KiB could be saved by minifying JavaScript.

6 long tasks block the main thread while loading, the longest for 124 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB JavaScript is shipped twice across bundles.

Your largest element takes 17.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “black”.

The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 215 ms in total while the page loads. Good is under 200 ms.

The layout shifts by 0.101 while loading, so content jumps under the reader's thumb. Good is under 0.1.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.2 MB in 230 requests on a phone: scripts 1.7 MB (75), other files 751 KiB (88) and images 440 KiB (25). Under 2 MB keeps phones on slow connections fast.

Banner-02.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Elements with visible text labels do not have matching accessible names. (20 elements).

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

Your <h1> is empty.

The homepage links to 90 pages on denmanbrush.ca and 12 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/ and https://denmanbrush.ca/fr all use the title “Denman Brush | Shop The Range – Denman Canada”. Search engines can't tell which page to show for a search, so each competes with the others.

https://denmanbrush.ca/collections/all, https://denmanbrush.ca/collections/easy-styling, https://denmanbrush.ca/collections/detangle, https://denmanbrush.ca/collections/style and https://denmanbrush.ca/pages/our-footprint have no meta description, so Google writes the search snippet from whatever text it finds.

https://denmanbrush.ca/collections/all, https://denmanbrush.ca/collections/shop-all and https://denmanbrush.ca/pages/our-footprint have no <h1> headline, so visitors and search engines get no clear main topic.

https://denmanbrush.ca/collections/all and https://denmanbrush.ca/collections/shop-all have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

8 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: 10 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,003 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies, 4 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.