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dennymfg.com website review
Visit site (opens in a new tab)Reviewed 11 November 202644 issues · 92 checks
This review found 44 issues worth fixing on dennymfg.com, 14 of them high impact, across 92 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,444 of 108,986 reviewed websitesbeats 49%
- #32,648 of 61,775 online storesbeats 41%
- #31,338 of 56,370 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 3.3 s |
| Jul 18, 2026 | 3.3 s |
| Jul 25, 2026 | 3.3 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.2 s |
| Aug 15, 2026 | 3.1 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.2 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 2.9 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.9 s |
| Oct 17, 2026 | 2.9 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 2.9 s |
| Nov 7, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 97 ms |
| May 30, 2026 | 110 ms |
| Jun 6, 2026 | 112 ms |
| Jun 13, 2026 | 112 ms |
| Jun 20, 2026 | 116 ms |
| Jun 27, 2026 | 106 ms |
| Jul 4, 2026 | 104 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 100 ms |
| Aug 1, 2026 | 100 ms |
| Aug 8, 2026 | 99 ms |
| Aug 15, 2026 | 95 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 96 ms |
| Sep 5, 2026 | 96 ms |
| Sep 12, 2026 | 103 ms |
| Sep 19, 2026 | 103 ms |
| Sep 26, 2026 | 101 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 103 ms |
| Oct 17, 2026 | 105 ms |
| Oct 24, 2026 | 106 ms |
| Oct 31, 2026 | 105 ms |
| Nov 7, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
2.7 s · 537 KiBAbout 537 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.7 s faster on a phone.
6,350 HTML elements
The page has 6,350 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (loox.io, Shopify and cloudfront.net and others), adding 1.6 MB and 1.5 s of main-thread time.
Use efficient cache lifetimes
750 ms · 263 KiB15 files are served with short cache lifetimes, so returning visitors download them again (263 KiB).
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Improve image delivery
400 ms · 119 KiB4 images could be 119 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.
Legacy JavaScript
350 ms · 76 KiBPolyfills for old browsers add 76 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.
loox.io adds 402 ms
402 msloox.io costs a phone 402 ms of main-thread work and 73 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
400 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).
Reduce unused CSS
300 ms · 43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 274 ms
274 msShopify costs a phone 274 ms of main-thread work and 518 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 165 ms
165 msKlaviyo costs a phone 165 ms of main-thread work and 403 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.
Duplicated JavaScript
16 KiB16 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.3 s
4.3 sReal visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest Contentful Paint: 18.2 s
18.2 sYour largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies on our website to give you the best shopping…”.
Time to Interactive: 19.5 s
19.5 sThe page becomes fully interactive after 19.5 s. Good is under 3.8 s.
Speed Index: 10.4 s
10.4 sVisually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 345 ms
345 msScripts block taps and scrolling for 345 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 97 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 109 ms
109 msReal visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.02
0.02The layout barely moves while loading (CLS 0.02, good is under 0.1).
Images and page weight
Page weight: 3.3 MB in 239 requests
3.3 MBYour homepage downloads 3.3 MB in 239 requests on a phone: scripts 1.6 MB (123), other files 768 KiB (82) and images 545 KiB (10). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
46 KiB1 image is downloaded at several times the size a phone draws it, for example sms-header-01-1600.jpg at 1,600 px wide, shown at 330 px. Resized copies would save about 46 KiB.
1 image below the first screen load straight away
1 image further down the page (74 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.94 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
Hidden but focusable
16 elements hidden from screen readers can still receive keyboard focus.
15 tap targets too small
15 tap targets are too small or too close together to hit reliably with a finger.
Links look like plain text
2 links inside paragraphs rely on colour alone to stand out.
<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (1 element)
<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 1 element on the page fails this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
All page content should be contained by landmarks (58 elements)
All page content should be contained by landmarks: 58 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
27 form fields without a label
27 form fields have no label, so screen readers announce an empty box and autofill guesses.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
2 checks passed
Every image has alt text
All 87 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 11 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (319 characters)
Your meta description is 319 characters; Google truncates after about 160, so the end of your pitch is cut.
14 links crawlers can't follow
14 links have no real href, so search engines can't follow them.
396 internal links, 12 external
The homepage links to 396 pages on dennymfg.com and 12 external pages.
7 checks passed
One H1 headline
Your main headline reads: “Denny Mfg”.
Title: 57 characters
Your title is a healthy 57 characters: “Premium Photography Backdrops - Props - Studio Essentials”.
Canonical URL set
The canonical URL is https://dennymfg.com/.
Structured data in place
Structured data found: FAQPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://dennymfg.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (5,507 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://dennymfg.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
6 pages without an H1
https://dennymfg.com/collections/new-backdrops, https://dennymfg.com/collections/backdrops, https://dennymfg.com/collections/abstract-backdrops, https://dennymfg.com/collections/baby-and-children-backdrops, https://dennymfg.com/collections/bokeh-photography-backdrops and https://dennymfg.com/collections/boudoir-backdrops have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 150 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://www.theshoppad.com/apps/uploadery/assets/client/css/editor.css' from origin 'https…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,270 words of copy
The homepage carries about 1,270 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “REQUEST A CATALOG”.
20 calls to action
The homepage has 20 calls to action, for example “Gary Bernstein's Book Collection”, “SHOP NOW” and “REQUEST A CATALOG”.
10 short forms
10 short forms (1 field at most) are right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at dennymfg.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Pagefly Ai Page Builder · Hulk Form Builder · Loyalty Rewards And Referrals · Klaviyo Email Marketing Sms · Easy Tabs Product Tabs · hulkapps.com · cloudfront.net · loox.io · Swym Wishlist Plus
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Tag Manager
- Hosting
- Shopify
Company
- Employees
- 21
- Headquarters
- Mobile
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on dennymfg.com, including 22 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.