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denverpost.com website review

Visit site (opens in a new tab)Reviewed 4 November 202617 issues · 62 checks

This review found 17 issues worth fixing on denverpost.com, 5 of them high impact, across 62 checks. The most urgent: page weight: 21.2 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.

Real-visitor load time (LCP)75th percentile, phones
3.4 s3.2 sMay 16Oct 313.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.3 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.4 s
Aug 29, 20263.4 s
Sep 5, 20263.4 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.4 s
Oct 10, 20263.4 s
Oct 17, 20263.4 s
Oct 24, 20263.4 s
Oct 31, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
231 ms192 msMay 16Oct 31196 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026220 ms
May 23, 2026220 ms
May 30, 2026225 ms
Jun 6, 2026221 ms
Jun 13, 2026220 ms
Jun 20, 2026226 ms
Jun 27, 2026221 ms
Jul 4, 2026216 ms
Jul 11, 2026212 ms
Jul 18, 2026211 ms
Jul 25, 2026208 ms
Aug 1, 2026211 ms
Aug 8, 2026213 ms
Aug 15, 2026208 ms
Aug 22, 2026208 ms
Aug 29, 2026207 ms
Sep 5, 2026205 ms
Sep 12, 2026217 ms
Sep 19, 2026223 ms
Sep 26, 2026220 ms
Oct 3, 2026219 ms
Oct 10, 2026207 ms
Oct 17, 2026196 ms
Oct 24, 2026196 ms
Oct 31, 2026196 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

No screenshot is available for this review.

Speed

Not measured in this review.

Core Web Vitals

3 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 196 ms

    196 ms

    Real visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 728 ms

    728 ms

    Real visitors wait 728 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 220 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 21.2 MB

    21.2 MB

    Your homepage downloads 21.2 MB on a phone, 17.6 MB of it images (83%). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 6.0 g of CO₂ per visit

    6.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.02 g of CO₂e: 722.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fix95
  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 43 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fix88
  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “The Denver Post – Colorado breaking news, sports, business, weather, entertainment.”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“The Denver Post” and “”). One clear main headline is easier for people and search engines.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 302 internal links, 45 external

    The homepage links to 302 pages on denverpost.com and 45 external pages.

6 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Latest Denver news, top Colorado news and local breaking news from The Denver Post, including sports, weather, traffic,…”.

  • Canonical URL set

    The canonical URL is https://www.denverpost.com/.

  • Structured data in place

    Structured data found: LocalBusiness and NewsMediaOrganization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.denverpost.com/sitemap.xml.

AI search readiness

1 to fix65
  • robots.txt blocks 6 AI answer engine crawlers

    6 of 6

    Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No llms.txt

    There is no https://www.denverpost.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

2 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,040 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.denverpost.com/news/education and https://www.denverpost.com/tag/photos-and-videos have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fix78
  • 4 broken images

    4 images failed to load on a phone, for example https://s.w.org/images/core/emoji/17.0.2/svg/1f1fa-1f1f8.svg.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Sailthru is not defined”.

2 checks passed
  • Tap targets are thumb-sized

    131 of 135 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix83
  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,670 words of copy

    The homepage carries about 1,670 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Subscribe Now” and “Subscribe”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Subscribe Now”, “Subscribe” and “Sign Up”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 4 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 36 cookies set on arrival

    36

    Opening the homepage sets 36 cookies (measured from a US location before any click).

  • 105 other companies contacted

    Loading the homepage contacts 105 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at denverpost.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
React
Analytics
Google Tag Manager
Hosting
WordPress.com

Company

Founded
1892
Headquarters
Denver

Upkeep, stack, hiring and company data from programmable.info

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This review found 17 issues on denverpost.com, including 3 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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