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denverpost.com website review
Visit site (opens in a new tab)Reviewed 4 November 202617 issues · 62 checks
This review found 17 issues worth fixing on denverpost.com, 5 of them high impact, across 62 checks. The most urgent: page weight: 21.2 MB. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.4 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.4 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.4 s |
| Oct 24, 2026 | 3.4 s |
| Oct 31, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 220 ms |
| May 23, 2026 | 220 ms |
| May 30, 2026 | 225 ms |
| Jun 6, 2026 | 221 ms |
| Jun 13, 2026 | 220 ms |
| Jun 20, 2026 | 226 ms |
| Jun 27, 2026 | 221 ms |
| Jul 4, 2026 | 216 ms |
| Jul 11, 2026 | 212 ms |
| Jul 18, 2026 | 211 ms |
| Jul 25, 2026 | 208 ms |
| Aug 1, 2026 | 211 ms |
| Aug 8, 2026 | 213 ms |
| Aug 15, 2026 | 208 ms |
| Aug 22, 2026 | 208 ms |
| Aug 29, 2026 | 207 ms |
| Sep 5, 2026 | 205 ms |
| Sep 12, 2026 | 217 ms |
| Sep 19, 2026 | 223 ms |
| Sep 26, 2026 | 220 ms |
| Oct 3, 2026 | 219 ms |
| Oct 10, 2026 | 207 ms |
| Oct 17, 2026 | 196 ms |
| Oct 24, 2026 | 196 ms |
| Oct 31, 2026 | 196 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.1 s
2.1 sReal visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 196 ms
196 msReal visitors wait 196 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.06
0.06For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.
Real-user TTFB: 728 ms
728 msReal visitors wait 728 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 220 ms to 196 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 21.2 MB
21.2 MBYour homepage downloads 21.2 MB on a phone, 17.6 MB of it images (83%). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 6.0 g of CO₂ per visit
6.02 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.02 g of CO₂e: 722.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (83 characters)
Your title is 83 characters, so Google will cut it off around 60: “The Denver Post – Colorado breaking news, sports, business, weather, entertainment.”.
2 H1 headlines
There are 2 <h1> headlines (“The Denver Post” and “”). One clear main headline is easier for people and search engines.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
302 internal links, 45 external
The homepage links to 302 pages on denverpost.com and 45 external pages.
6 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Latest Denver news, top Colorado news and local breaking news from The Denver Post, including sports, weather, traffic,…”.
Canonical URL set
The canonical URL is https://www.denverpost.com/.
Structured data in place
Structured data found: LocalBusiness and NewsMediaOrganization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.denverpost.com/sitemap.xml.
AI search readiness
robots.txt blocks 6 AI answer engine crawlers
6 of 6Your robots.txt shuts out ChatGPT search (OAI-SearchBot), ChatGPT (ChatGPT-User), Claude search (Claude-SearchBot), Claude (Claude-User), Perplexity (PerplexityBot) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.
No llms.txt
There is no https://www.denverpost.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.
2 checks passed
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (2,040 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
https://www.denverpost.com/news/education and https://www.denverpost.com/tag/photos-and-videos have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 broken images
4 images failed to load on a phone, for example https://s.w.org/images/core/emoji/17.0.2/svg/1f1fa-1f1f8.svg.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Sailthru is not defined”.
2 checks passed
Tap targets are thumb-sized
131 of 135 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,670 words of copy
The homepage carries about 1,670 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe Now” and “Subscribe”.
11 calls to action
The homepage has 11 calls to action, for example “Subscribe Now”, “Subscribe” and “Sign Up”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Criteo, Google Ads and Google Analytics and 4 mores (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
36 cookies set on arrival
36Opening the homepage sets 36 cookies (measured from a US location before any click).
105 other companies contacted
Loading the homepage contacts 105 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at denverpost.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- React
- Analytics
- Google Tag Manager
- Hosting
- WordPress.com
Company
- Founded
- 1892
- Headquarters
- Denver
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 17 issues on denverpost.com, including 3 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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